Next year, companies will have to face a lack of profitability, while consumers will face rising prices. The reasons for this are the business challenges surrounding the shortage of raw materials and the prices of raw materials that sometimes change on a daily basis, challenges regarding labor costs worldwide, especially in the Far East, and challenges in supply chains. The prices of energy, sugar, gas, soy, oil, wheat, steel, aluminum, and containers are rising simultaneously, with increases exceeding 50 percent. It is unrealistic to expect that companies can absorb this on their own, this is the conclusion of the round table Forecast for 2022 – opportunities and dangers at the Big Plans Day conference.
Podravka, as a company partially owned by the state, highlighted Martina Dalić, the CEO, reiterated that acquisitions and investments are part of the strategic plan of the company until 2025.
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– If Podravka wants to continue competing in the market with large multinationals, we must go in that direction. We have identified acquisition targets in hopes of expanding the business and strengthening our presence in the markets of Central and Western Europe, as well as in the region – emphasized Dalić.
Lada Tedeschi Fiorio, a member of the Management Board of Atlantica, emphasized that it should not be forgotten that Atlantic had three really good business years, which, at least in terms of results, are unlikely to be repeated next year due to the business challenges arising in response to the pandemic. Atlantic invested significantly during that time, 50 million euros in two company start-ups, Jimmy chocolate and ZoomBox, healthy snacks and drinks.
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– At the same time, we have also grown organically, especially Argeta, in whose capacities we will invest further – announced Tedeschi Fiorio and added that they are preparing for 2022, which will certainly be different and in which the profitability of the company will be threatened.
