For many years, the idea that publicly traded corporations could buy bitcoin for their reserves was considered laughable and unrealistic. The largest cryptocurrency was deemed too volatile and risky for any serious company to accept or purchase.
Over the past year, spurred by the economic effects of the COVID-19 pandemic, that taboo has been well and truly broken, with numerous large institutional investors buying bitcoin. 'The doors opened for the first time' when the cloud software company MicroStrategy purchased bitcoin worth $425 million in August and September 2020. Others followed suit, including payment processor Square and electric vehicle manufacturer Tesla.
For investors who do not wish to buy bitcoin directly, purchasing shares in public companies that hold bitcoin can be a way to gain exposure to the asset without the hassle of arranging their own custody. Indeed, some experts believe that the scale of MicroStrategy's bitcoin purchases has made the company a de facto bitcoin ETF.
1. MicroStrategy
MicroStrategy, a prominent business analytics platform, has adopted bitcoin as its primary reserve asset.
Throughout 2021, the mobile software and cloud services company continued its buying spree of bitcoin. It now holds 105,085 bitcoins in reserve, worth over $3.9 billion. At one point, MicroStrategy's CEO Michael Saylor stated that he was buying $1,000 worth of bitcoin every second.
Unlike other executives who typically hesitate to discuss their personal investments, Saylor has disclosed that he personally owns 17,732 bitcoins, currently worth over $673 million.
According to BitInfoCharts, this positions Saylor among the top 100 bitcoin holders, assuming all are held within a single address. This is a significant turnaround for the CEO of MicroStrategy, who claimed in 2013 that bitcoin's days were numbered.
On New Year's Eve, 2020, Morgan Stanley revealed that it had purchased 10.9 percent of MicroStrategy. MicroStrategy aims to help other companies invest in bitcoin. In February 2021, they hosted the World.Now conference, aimed at introducing companies to crypto assets.
During the conference, Saylor stated that he expects a wave of companies to convert their balance sheets to bitcoin in the coming year.
Speaking at Binance Blockchain Week, Saylor explained why he chose bitcoin over gold as a reserve asset.
– The return on gold did not seem nearly as compelling as bitcoin. If you are looking for a store of value derivative without fiat in an inflationary environment, it makes sense to choose bitcoin as digital gold. – he said.
2. Tesla
Electric vehicle manufacturer Tesla has joined the list of companies holding bitcoin, revealing in an SEC filing that the company invested a total of $1.5 billion in the cryptocurrency. Tesla sold 10 percent of its bitcoin holdings in the first quarter of 2021. According to CEO Elon Musk, this was to demonstrate the liquidity of bitcoin as an alternative to holding cash on the balance sheet.
42,902 bitcoins currently held by Tesla are worth $1.37 billion, and the drop in bitcoin prices implies that the company potentially faces a loss of between $25 and $100 million in the next quarter, analysts state.
In its SEC filing, Tesla's purchase of bitcoin reflects an updated investment policy focused on diversifying assets and maximizing returns. The filing states that they may invest a portion of their funds in certain alternative reserve assets, including digital assets, gold bars, gold-related ETFs, and other assets as specified in the future.
Tesla's bitcoin play followed months of speculation, as CEO Elon Musk led discussions on Twitter. At the end of 2020, Saylor offered to share his „playbook" for bitcoin investing with Musk, after claiming that a shift to bitcoin would do Tesla shareholders a $100 billion service.
Shortly thereafter, at the end of January 2021, Musk changed his Twitter bio to #Bitcoin, seemingly hinting at Tesla's interest in the cryptocurrency.
However, Musk's relationship with bitcoin is not entirely positive. After announcing in March 2021 that Tesla would accept bitcoin payments for its products and services, just two months later he abruptly announced that the company would no longer accept the cryptocurrency for payments.
Citing the rapid increase in fossil fuel usage for bitcoin mining and transactions, Musk revealed that the company would not sell any of its bitcoin holdings and would consider reusing it for transactions after the mining transition to sustainable energy. He later clarified that the company would continue to use bitcoin for transactions once miners use 50 percent clean energy.
3. Galaxy Digital Holdings
The largest institutional bitcoin holder directly involved in the crypto industry, crypto-focused investment bank Galaxy Digital Holdings owns 16,400 bitcoins, according to bitcointreasuries.org, worth just over $623 million at current prices.
Founded by Michaela Novogratza in January 2018, the company has partnered with crypto firms including Block.one and BlockFi. Novogratz is a passionate advocate for bitcoin. In April 2020, he noted that the stimulus measures announced in response to the coronavirus pandemic were driving interest in cryptocurrencies, calling it the bitcoin moment, and asserting that money does not grow on trees.
However, later in the year, Novogratz claimed that the volatility of cryptocurrency means that gold is a safer bet.
– My feeling is that bitcoin far outperforms gold, but I would tell people to hold much less than gold. Just because of the volatility. – he said.
4. Voyager Digital
Crypto brokerage firm Voyager Digital holds 12,260 bitcoins according to bitcointreasuries.org, worth about $465 million at current prices. The company aims to provide a unique contact point for trading digital assets, and in May 2021 reported quarterly revenue of $60.4 million, which is 16 times higher than the previous quarter.
– We have seen exponential adoption of cryptocurrencies as a recognized and invested asset class. – said CEO Steven Ehrlich.
