This summer, with the gradual easing of lockdown and the slow ‘re-entry into the real world’, Mars Wrigley celebrates the ‘great comeback’ of ORBIT® chewing gum. The campaign was launched under the ORBIT® slogan ‘Bring Back Your Shine’ which promotes self-confidence and connection with others. ORBIT® is on a mission to encourage people to ‘Bring Back Their Shine’ after spending a long time confined at home, and the completely new campaign will help communicate this important message in a fun way.
– I am looking forward to the launch of the ‘Bring Back Your Shine’ campaign. What we need most right now is a big dose of positive thinking and as many smiles as the world can produce today. I truly believe that Orbit’s campaign will fill society with positive energy. The return to the real world is already being felt, and accordingly, we expect to boost sales for retailers – said Katarina Lero, portfolio manager at Mars Multisales BBAI.
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