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Successful Croatian Businessmen: How We Allowed the Pandemic to Change Us Permanently

The transformative effect of the coronavirus pandemic has pushed the boundaries of normalcy in various directions, prompting the leaders of Croatian companies to figuratively break down the walls of the company and settle into the homes of employees, showing them that they are genuinely valued and cared for regarding their health, while also continuing to conduct business in extremely uncertain times.

The most successful entrepreneurs always turn obstacles and setbacks into springboards. Thus, the participants of the round table organized by Addiko Bank, ‘When the Unusual Becomes Usual – How Lockdown Unlocked Our Potential,’ adapted their business to new opportunities, adopted new working models, and decided to permanently retain those practices.

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Addiko Chooses Hybrid Work

– Some of our 900 employees have been working from home continuously for 15 months. As early as the end of last year, we decided that some of our employees working at the bank’s headquarters would continue to work remotely even after the pandemic, working half the time from home and half from the bank – said Mario Žižek, CEO of Addiko Bank, explaining how they decided to permanently retain remote work at the bank.

To avoid the negative effects of remote work such as isolation, alienation from the organization, and reduced networking, Addiko has enhanced communication within teams and across the entire company, and has introduced regular discussions and surveys with employees. They are also investing in training leaders on virtual and remote people management, which they will continue to do to ensure everything functions better than before. Various programs and workshops are also contributing to maintaining mental health, coping with stress, and introducing healthier habits into life.

Asseco Changed Internal Culture

Since it primarily acquired startups, the IT company Asseco SEE, despite being a large corporation operating in about 50 countries, has preserved the startup spirit that particularly came to the fore during the pandemic. In an effort to maintain a sense of belonging among employees and sustain creativity, they organized several short informal virtual meetings weekly. Some teams spent that time playing social games, some in discussions, and some enjoyed virtual beers on Friday afternoons, compensating for the lack of socializing and discussions about the projects they were working on live.

– This has changed Asseco’s internal culture for the better. There is much more direct communication between management and employees, as well as among different departments. The number of communication levels has decreased, making information more accurate, simpler, and more direct – explains Viktor Olujić, a member of Asseco’s management board, who would like to see remote work legally regulated in Croatia, which allowed them to finalize projects in Italy, Uzbekistan, and Nigeria last year without going to the client’s location. A legal solution is necessary because, as Olujić says, they expect greater dynamism in the workforce and hiring employees in cities and countries where Asseco does not have offices.

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Round table of Addiko Bank: "When the Unusual Becomes Usual – How Lockdown Unlocked Our Potential". Mario Žižek, Daniel Ackermann, and Viktor Olujić

photo Ratko Mavar

Degordian Introduced New Working Models

The strategic-creative digital agency Degordian experienced a real explosion in demand for digital marketing during the pandemic, as mere physical presence at one point last year ceased to be relevant. With the lesson that the ‘digital first’ philosophy has completely dominated the world, CEO of Degordian Daniel Ackermann shared with us how working in brick and mortar offices can no longer remain as if nothing has happened. The new working models that the agency provides – fix, flex, and remote – have led to the need to change the workspace.

– I think the office space needs to be significantly adapted. We are introducing shared desks, so if you are not in the office every day, you share a desk, which is great because you can sit next to the people you work with, and when talents from another office come, they also have space to sit – emphasized Ackermann, adding that under the new concept, offices should resemble Starbucks more to make the workplace as pleasant and attractive as possible.

The Success of Remote Work Depends on Both Employers and Employees

Not only should the office workspace be comfortable for employees, but employers should also ensure this in remote work, believes Ivan Pakozdi, Vice Dean for Development and Head of the Department of Public Relations at Edward Bernays College of Communication Management.

– Both employers and employees have the same goal – to maintain business continuity. During the pandemic, working from home is the only solution they have. Both sides need to make an effort to retain this way of working. Employees need to be dedicated to their work and not succumb to the numerous distractions they have at home, while employers need to enable employees to communicate online as effectively as possible, stimulate teamwork, and do everything they can to make employees feel comfortable when working from home – concludes Pakozdi, emphasizing that employees should be treated as partners, not just labor force.

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