The Leader’s Conference Marketing and Sales by Numbers Has Begun

– Marketing and sales nurture a so-called love-hate relationship. Few companies can genuinely boast that their marketing and sales departments function like hand and glove. Of course, it is not our intention to take sides, but we have prepared content for both teams that we are sure will be useful to them – said the director of Lider Bojana Božanić Ivanović at the beginning of the 6th Leader’s Conference Marketing and Sales by Numbers, which is currently taking place at Pivana, and you can follow it live via YouTube channel.

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MARKETING AND SALES BY NUMBERS, Bojana Božanić Ivanović

photo Ratko Mavar

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The conference is aimed at marketing and sales professionals who seek to bring closer some of the proven methods for effective marketing based on data and numbers.

Jakov Urbanke, director of business solutions at HSM Informatika, also the main partner of the conference, in his opening speech addressed the issue of the departure of the best people from marketing teams.

– Many industries are experiencing rapid growth, and the demand for people with sales and marketing knowledge, that is, who understand your customers, is high, greater than the current supply. We cannot help you with that, but we can help you ensure that when such a thing happens, your customers do not leave with the people, so you do not lose the relationship and their trust – emphasized Urbanke, adding that the CRM market (customer relationship management) is extremely fragmented and there are many experts who can help companies with their problems.

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MARKETING AND SALES BY NUMBERS, Jakov Urbanke

photo Ratko Mavar

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He also explained the importance of using data in marketing with the help of global leader Salesforce – data and interactions with customers are stored in the system, easy to review, while simultaneously hidden from prying eyes. In addition, they contribute to productivity as they leave marketing professionals with more time for other tasks such as market analysis.

Through numerous other interesting panels, as many as 26 panelists and moderators will jointly strive to answer the question of all questions – how to increase sales?

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