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Kristijan Gregorić is the new addition to the Business Consulting Department at EY

As of July 1, Kristijan Gregorić has joined the Business Consulting Department of the auditing – consulting company EY as a Senior Advisor. He is an expert in marketing and sales focused on dynamic creativity, business transformation, and technology with an emphasis on innovation and growth. Throughout his more than 20-year career, he has held nearly all positions, from sales enhancer to marketing and sales director and member of the management team in numerous companies, such as Nestlé, Adris Grupa, Atlantic Grupa, Heineken – Karlovačka pivovara, Franck Grupa, and he is a partner and executive director at Valicon.

Kristijan Gregorić obtained his degree and specialization at the ‘Luigi Bocconi’ University in Milan, and throughout his career, he has built an impressive business portfolio. His areas of expertise include sales, marketing, strategic consulting, Omni-Channel retail, and Channel marketing, management, and digital sales. With this knowledge and skills, he will strengthen the EY Business Consulting Department primarily in the area of marketing effectiveness.

Colleagues will describe Kristijan Gregorić as a director with a strong entrepreneurial focus, who knows how to identify every key determinant of a company’s business and direct it towards sales growth and brand strengthening. He is characterized by true leadership qualities, and he derives great satisfaction from motivating and empowering all team members in his environment. He pays great attention to achieving set results, which he always strives to accomplish through problem-solving approaches and the ability to identify the most effective solutions for all complex circumstances. This approach makes him an ideal addition to a globally recognized network of experts like EY.

Business Consulting Department – marketing as a new area of service provision

Kristijan Gregorić will thus become part of the EY team, which is already recognized in the market and offers clients a wide range of services, among which, in the recent period, they have conducted activities such as establishing a center of excellence for a global media agency group.

In addition, EY Croatia, developing its service portfolio, has also conducted activities for analyzing and optimizing marketing efficiency, as well as implementing digital operational models for consumer electronics companies, and customer support chatbots for an energy company.

– EY as a company sets trends in its industry and pushes boundaries by offering the market services that keep pace with the time when digital business and communication are a necessity. I am confident that we will continue to develop the department in this direction, and the strong and quality team we already have is confirmed by all the projects that EY has carried out in the recent period. We have a successful team, quality references, and clients – from global companies in the pharmaceutical, banking, or energy sectors, which confirms that our services are needed today in all segments of the economy – noted Kristijan Gregorić.

The expansion of the service portfolio has also resulted in activities through which the EY Business Consulting Department has provided brand strategy services for a tourist destination and digital strategies for a group banking client.

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