The consulting firm Best Advisory, Lider, and the Association Voice of Entrepreneurs have joined forces with the common goal of researching the level of strategic agility of Croatian companies through an electronic survey.
Strategic agility is the ability of an organization to timely recognize changes in business and the environment to protect itself from the dangers they pose and to seize the opportunities they provide. It is necessary in the modern business world for an organization to remain competitive by recognizing and exploiting opportunities, as well as timely identifying potential threats and mitigating or preventing their realization. The development of an organization’s strategic agility gives leaders the ability to recognize market changes that could be good or bad for business and to quickly implement innovative ideas.
In addition to gaining insights into the various perspectives of Croatian entrepreneurs and comparing them with European and global companies, the goal of the survey is also to present key conclusions and suggestions for assistance and improvement based on the obtained data. The research is based on studying responses related to the following business segments: understanding digital disruption, markets and competition, innovation and business models, research on employees and organizational culture, business processes and organizational structure, and technology.
