Studio Sonda Grand Prix, Señor is the Agency of the Year IdejeX, and the City Library Poreč is the Best Advertiser Ideje X

On the second evening of DK Home presented by A1 at the Summer Stage Tuškanac, the winners of Ideja X for the most creative communication achievements were announced. The Grand Prix was awarded to Studio Sonda and the City Library Poreč for the project 100% COVID FREE travel, while the Poreč library was also named Advertiser of the Year. The title of Agency of the Year IdejeX rightfully went to the agency Señor. Based on the total score, Studio Sonda took second place, followed by LELO Adria, BBDO Zagreb, and Bruketa&Žinić&Grey and Imago Ogilvy sharing fifth place. As reported by the competition organizers from HURA, this year agencies could compete in three groups of categories, and the total number of applications rose to 163. 

The following is a list of other winners:

In the Best on Market category, the gold IdejaX winners are:

Zagrebačka pivovara and BBDO Zagreb for the project Hidden Talents in the Alcoholic Beverages category

Jamnica and Señor for the project From the Garden of Nature in the Non-Alcoholic Beverages category

Pipi Beverages and Imago Ogilvy for the project Summer is Where You Are in the Non-Alcoholic Beverages category

Iskon and Señor for the project Iskrenovci in the Telecommunications Services category

Croatia osiguranje and Bruketa&Žinić&Grey for the project #MaybeNot in the Financial and Insurance Services category

JGL and Señor for the project Your Eyes Send Signals? in the Health and Pharmacy category

IKEA and BBDO Zagreb for the project (In)secure Home in the Household category

City Library Poreč and Studio Sonda for the project 100% COVID FREE TRAVEL in the Tourism, Culture, and Leisure category

LELO Adria for the project SILA™: Spiral into Fantasy in the Miscellaneous category

City Library Poreč and Studio Sonda for the project 100% COVID FREE TRAVEL in the COVID category

IKEA and BBDO Zagreb for the project (In)secure Home in the Household category.

The Gold Award X in the Best of Ad-Making category was won by:

Pedigree and MediaCom Zagreb for the project Dogvertising in the Digital category

LELO Adria for the project ENIGMA™: Unknown Pleasure in the Film category

Jamnica and Señor for the project From the Garden of Nature in the Film category

Ledo / Frikom and Studio Sonda for the project Packaging King Cup in the Design category.

The following projects won gold in the Best Branding & Rebranding category:

Ledo / Frikom and Studio Sonda for the project King Cup Branding – Turn to Dessert in the Branding category

Bertoša wines and Studio Sonda for the project Harvest in the Rebranding category.

In the Best on Market category, the silver IdejaX award winners are:

Kaufland Hrvatska and Creative Agency AND THAT’S NOT ALL! for the project WHEN YOU HAVE SOMEONE OF YOUR OWN in the Food category

Pipi Beverages and Imago Ogilvy for the project #lovePipi in the Non-Alcoholic Beverages category

Hrvatski Telekom and McCann Zagreb for the project Bonbon Bontovnici in the Telecommunications Services category

Zagrebačka banka and Señor for the project #firsttime in the Financial and Insurance Services category

Wiener osiguranje and Señor for the project Still Ensuring Your Peace in the Financial and Insurance Services category

WWF Adria and Señor for the project Losers in the Social Actions category

LELO Adria for the project SORAYA WAVE™: Release Your Power in the Miscellaneous category

Pipi Beverages and Imago Ogilvy for the project Summer is Where You Are in the COVID category

PODRAVKA and Bruketa&Žinić&Grey for the project The Most Efficient Way to Maintain Social Distance in the COVID category.

The silver award in the Best of Ad-Making category was won by:

Konzum and ZOO agency for the project Best from Croatia in the Film category

Fuerst Wiacek Brewery Berlin and Mireldy Design Studio for the project Fuerst Wiacek – Beer Label Design in the Design category.

Silver in the Best Branding & Rebranding category was won by:

After and Señor for the project From Brief to After in the Branding category.

The bronze award winners in the Best on Market category are:

PODRAVKA and TUESDAY for the project LEGEND in the Food category

PODRAVKA and Bruketa&Žinić&Grey for the project The Most Efficient Way to Maintain Social Distance in the Food category

Ožujsko and Degordian for the project Celebrated Heroes in the Alcoholic Beverages category

Heineken Hrvatska and Bruketa&Žinić&Grey for the project Stay in Your Crate in the Alcoholic Beverages category

Atlantic Grupa for the project Cockta – Live for Your Thing in the Non-Alcoholic Beverages category

Belupo and Imago Ogilvy for the project Pain Expert in the Health and Pharmacy category

Pevex and BBDO Zagreb for the project Masters of Friendship in the Household category

CESI – CENTER FOR RESEARCH AND DEVELOPMENT and TUESDAY for the project WHY DO WE KEEP QUIET? in the Social Actions category

Zagrebačka banka and Señor for the project #firsttime in the COVID category

Saatchi & Saatchi for the project Stop Non-Domestic Violence in the COVID category.

The bronze IdejaX award in the Best of Ad-Making category was won by:

City Library Poreč and Studio Sonda for the project 100% COVID FREE TRAVEL in the Digital category

A1 and Euroart93 for the project You Connect – Digital Campaign in the Digital category

Hrvatski Telekom and McCann Zagreb for the project Bonbon Bontovnici in the Film category

Bertoša wines and Studio Sonda for the project Harvest in the Design category.

In the Best Branding & Rebranding category, the following projects won bronze:

Croatia osiguranje and 404 for the project LAQO Branding in the Branding category

O.P.G. Šuran Petar and Studio Tumpić/Prenc for the project Discovering the “Micro World” of Biodynamic Wines in the Rebranding category.

This year’s competition also featured special awards for outstanding individuals who were selected by the jury as the best in their craft over the past year among the projects submitted to IdejaX! Animator of the Year IdejeX 2021 was declared Ivan Ožvald (project Oraketa); the title of Photographer of the Year IdejeX 2021 goes to Damir Žižić (project From the Garden of Nature); Illustrator of the Year IdejeX 2021 is Imelda Ramović (project Fuerst Wiacek – Beer Label Design); Director of the Year IdejeX 2021 was declared Ivan Stojiljković (project SILA™: Spiral into Fantasy), and the title of Cinematographer of the Year IdejeX 2021 goes to Aleksandar Košutić (project SILA™: Spiral into Fantasy).

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