Trends, narratives, beliefs, and stories are very important factors in the investment world. The Bitcoin community has been consistently trying for many years to legitimize the largest and most popular cryptocurrency as digital gold, a „safe-haven“ type of asset whose primary use case is long-term holding. Digital gold is an excellent and simple comparison that an increasing number of investors can relate to.
In the last few months, there has rarely been a week in which we haven’t heard a well-known traditional investor stating that Bitcoin could be a new store of value, which, like gold, can play an important role in a diversified portfolio. It is rarely mentioned that Bitcoin is slow and that it is very little or not used at all as a currency in everyday transactions. The so-called HODL narrative has definitely won.
Bitcoin’s value has been growing in the long term due to the strong actions of the Bitcoin community. We could say that digital gold is actually a meme. When the word meme is mentioned, most people immediately think of Dogecoin. However, memes can also be interpreted as a strong form of internet culture that does not have to relate only to jokes (although in most cases they do), but as a form of interpretation around which people agree and understand very well. Digital gold is certainly one of the best memes created by the Bitcoin community. One of the more well-known memes in earlier days was magic internet money.
Visualization also plays a significant role. People, as visual beings, who receive more than 90 percent of information through the sense of sight, like to imagine things in physical form. Although Bitcoin is invisible, intangible, and exists exclusively in digital form, i.e., only as a digital ledger, we all imagine it in the form of a gold coin.
Bitcoin shares many similar values and properties with gold:
- besides holding, it is not used for much (gold is still used as jewelry and less frequently as an industrial raw material, but for the most part, it serves as financial property)
- no one has privileged access to gold, in terms of quantity and deposits, both assets can be mined anywhere in the world
- energy intensity and weight of the mining process
- the predictability of supply and the exact amount of gold is not absolute as with Bitcoin, however, if by any chance a golden meteor does not land on Earth, the supply is quite predictable
- both assets have somewhat mystical origins, Bitcoin has Satoshi, while gold was revered by ancient ancestors for its „divine“ properties
Different views
Differences in attitudes have generally always been broader than Bitcoin and cryptocurrencies themselves. Especially in Bitcoin’s short history, there have been many discussions about what Bitcoin’s role is and which path the community and the entire movement should take. Also, throughout the crypto space, tens of thousands of new projects have been launched with different purposes, worldviews, and goals.
It is worth noting that most discussions about Bitcoin have revolved around technical details, there have also been political elements with doubts that certain individuals have tried to control the network for their specific purposes. In any case, Bitcoin has remained unchanged, with a few technical upgrades around which the community has reached a majority consensus. Generally speaking, the fundamental philosophy of Bitcoin’s development is extremely conservative and resistant to change. This is in complete contrast to the ethos of Silicon Valley.
Of course, there are a large number of people who acknowledge and celebrate Satoshi’s achievement of the first establishment of decentralized and digital scarcity, but there are also people who want to do something more with blockchain technology, beyond just holding.
One of the most prominent individuals who wanted to do something more was Vitalik Buterin, who published the Ethereum whitepaper in 2013, claiming that with some modifications, blockchain could serve for much more than just a monetary database. His vision included, among other things, a repository of identity, a decentralized way of storing data, and financial derivatives. Essentially, most of the things that many are excited about today, such as decentralized finance (DeFi), non-fungible tokens (NFT), decentralized autonomous organizations (DAO)…
Bitcoin vs Ethereum
There is an opinion that both Bitcoin and Ethereum could be described as the official currencies of two different digital tribes. Many investors clearly own both cryptocurrencies due to the advantages and potential they offer.
Generalizing the behavior of the Bitcoin community through social media, especially Twitter, Bitcoiners tend to place great value on contradictory thinking.
„Trust no one. Immediately upon purchase, transfer your Bitcoins to a hardware wallet. Run your own node so you can directly monitor the network“ – some of the many well-known statements from the Bitcoin community.
In the last few months, Bitcoiners have launched the „laser eyes“ movement, thus putting laser eyes on their Twitter profiles. As the well-known Bitcoin podcaster and influencer Anthony Pompliano recently tweeted, „Bitcoiners vs The World“. Bitcoiners do not trust banks, and they are especially against central ones, which they claim cause inflation and create uneven wealth distribution through irresponsible money printing. They argue that Satoshi’s disappearance and anonymity is an advantage.
The Ethereum community is completely different. Their founder is well-known and highly influential. Vitalik does not have laser eyes, but he has been photographed several times wearing cat-themed shirts. The largest decentralized exchange on Ethereum is called Uniswap, which has a unicorn theme as its main motif. After Pompliano’s tweet about Bitcoiners against the world, the Ethereum community responded that their mission is for the world, not against it.
Although this is a generalization, I have highlighted examples of typical behavior from both communities. The crypto space has significantly expanded in the last year, and an increasing number of people are involved and part of one or both communities. Intense philosophical debates are taking place between the Bitcoin and Ethereum communities. There is a part of the Bitcoin community (Bitcoin maximalists) that does not recognize other cryptocurrencies and refers to them as shitcoins. Sometimes enthusiasm can turn into toxic maximalism, which becomes cult-like.
What is interesting about Ethereum is that besides being a cryptocurrency, it is also a token. And what is the definition of a token? The simplest explanation is that a token is a kind of money/asset that can be redeemed for goods or services within a specific environment or system. In the Ethereum ecosystem, Ether serves as the currency for running various applications and numerous use cases.
