City Library Poreč and Studio Sonda Win MIXX Best in Show and Effie Grand Prix

The first evening of DK Home presented by A1, a marketing event organized by the Croatian Association of Market Communication Agencies (HURA), concluded with the announcement of the winners of the MIXX competition, which, under the international IAB license, awards the best digital achievements and the prestigious Effie awards that celebrate the effectiveness of marketing communication.

The agency Sonda and their client City Library Poreč had the most reasons to celebrate at the Summer Stage Tuškanac, as their project 100% COVID Free won top awards at both competitions. Specifically, at MIXX, Sonda and the Poreč library won the Best in Show award, while at Effie, their project designed in collaboration with Synet received the Grand Prix and the gold award Croatia Effie 2021 in the category of Low-Budget Campaigns.

Winners of Croatia Effie

The gold award Croatia Effie 2021 also goes to Wiener osiguranje Vienna Insurance Group along with agencies Señor, OMD Media, and Komakino for the project Ensures Your Peace.

The silver award was won by the projects Doogvertising for client Mars Croatia with agency MediaCom Zagreb in the category Media Idea, #firsttime of Zagrebačka banka and agencies Señor, MediaCom Zagreb, 404, and Central Unit in the category Positive Changes: Public Good – Brands, and 100% COVID FREE TRAVEL for client City Library Poreč and agencies Studio Sonda and Synet in the category Thematic Marketing.

Bronze awards were given to client Croatia osiguranje and agencies Bruketa&Žinić&Grey, 404, and Millenium promotion for the project Pavle Pauq presents LAQO in the category Financial and Insurance Services; Pipi Beverages and agencies Imago Ogilvy and Drap for the project #welovePipi and after summer in the category Engaged Community; and the Association of Parents of Children with Developmental Difficulties “Brački pupoljci” and agency CTA communications for the project Something Really Important in the category Positive Changes: Public Good – Non-Profit Sector.

Winners of MIXX

In addition to the project 100% COVID Free, the Mixx award also went to the creators of another 12 projects and campaigns.

Pipi Beverages and Imago Ogilvy for the project Summer is where you are won the Brand Awareness Campaign award, while Vile Botinec and Younited agency received recognition in the category Direct Response and Lead Generation with the project New Standard of New Zagreb.

Zagrebačka pivovara and Degordian are the winners of the Cross Media Integration Campaign category with the project Celebrated Heroes, while HURA and Izone for the project #canhardlywait won the Best COVID/Earthquake Crisis Campaign award.

The Best Media Strategy award went to A1 Austria Group and agency BBDO Zagreb for the project Switch to the Best Network, while Kaufland and And that’s not all! were declared the best in the Best Branded Content category with the project How to Eat in Croatia, and Podravka and Human interaction company with the project Coolinarika 2021 in the Best Website category.

The Best Mobile App award was received by the project LAQO mobile app of client Croatia osiguranje and agency Shape 404.

Pipi Beverages and agency Imago Ogilvy with the project #lovepipi earned recognition in the Best Social category, while in the Best Search category, the award went to Birgon and Arbona with the project Search – ealati.hr.

Pedigree and MediaCom Zagreb are the winners of the Best Tech & Innovation category with the project Dogvertising, while Zagrebačka pivovara and Telegram Media Group excelled in the Best Publisher Long-Form Native category with the project Think. Congratulations to all winners!

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