Heineken Croatia Appoints Two New Members to Its Management Team

Ružica Račić Mršo has been appointed as the Marketing Director of Heineken Croatia, while Slobodan Zlatanovski has taken over the position of Sales Director. Both of their predecessors, Filip Rabuzin and Romina Ivančić, have decided to pursue their new careers outside the company.

In her new position, Ružica Račić Mršo will focus on shaping brand strategy and executing various marketing functions. With her exceptional expertise in brand building and management, focus on achieving growth, and ability to identify business opportunities, she will undoubtedly contribute to strengthening the Heineken Croatia team.

Ružica has over 20 years of work experience in leading international companies in the fast-moving consumer goods sector. She joins Heineken Croatia from The Coca-Cola Company Adria, where she held the position of Business and Commercial Strategy Manager, business partner for marketing, strategic and research teams, as well as for the bottling plant. Prior to TCCC, she built a sixteen-year career at Nestlé, where she was responsible for brand management and communication, market and consumer insights, and the implementation of integrated media plans. She also worked for Unilever Croatia, where she contributed to significant growth in the personal care product category in the domestic market.

As the newly appointed Sales Director, Slobodan Zlatanovski will lead the Heineken Croatia sales team with a focus on sustainable growth across all channels. He will also be responsible for excellence in execution and achieving commercial goals, as well as for developing plans and relationships with customers and consumers.

Slobodan joins the company after spending nine years at Nestlé SEM. There, he worked in various sales positions, most recently as Sales Director for Nestlé Professional North Hub Adriatic. Despite the COVID-19 crisis, he proved to be a strong leader, ensuring business continuity across all out-of-home channels.

In addition, through the implementation of several different projects, he achieved excellent sales results in the food and beverage category while maintaining profitability and optimizing costs. Prior to that, he was the Sales Manager for Croatia when Nestlé Professional achieved double-digit growth and profitability. He had similar achievements as the National Key Account Manager at Nestlé Serbia, as well as working at NELT d.o.o., the largest distribution company in Serbia.

Both Ružica and Slobodan will be members of the management team and will report directly to Marta Bulhak, the CEO of Heineken Croatia.

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