You can’t advertise your product, and you want to but just don’t know how? Ask Pornhub. The team behind the most popular virtual collection of adult films has once again excelled in advertising without traditional ads. After being forced to delete a large part of their porn collection due to legal entanglements (which many experienced as a tragedy on par with the destruction of the Library of Alexandria), Pornhub is back in the public eye due to its new project which, according to them, falls into the category of cultural heritage revitalization.
AI, Heritage, and Porn
The 'Remastured' project, created in collaboration with the creative agency Officer&Gentlemen and the studio Espada Santacruz, brings remastered versions of vintage porn films shot between 1890 and 1940 to XXX film enthusiasts (and film history lovers).
Pornhub has breathed new life into a total of 20 black-and-white titles (including one directed by 'the' Thomas Edison) which now have color, sound, and improved quality with the help of partners and modern AI technology. As Pornhub states, although many films are 'ridiculously tender', older titles already resemble today's porn genre.
Although Pornhub did not advertise its project in a conventional way, the innovative idea of merging AI, film heritage, and the XXX genre was more than enough to attract the attention of the audience and the media to the 'Remastured' project.
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