Co-owners of the marketing agency BBDO Zagreb Luka Duboković and Slaven Fischer have swapped positions. Duboković is now the CEO, while Fischer is a member of the Management Board, which also includes Almir Okanović. He is the third co-owner of the Zagreb company from the global network of the American BBDO, which holds a majority stake (77 percent) and operates in around eighty countries.
– Deeply believing in the importance of business excellence in the communication business, continuity in operations, and nurturing the unique culture of BBDO Zagreb, the swap of positions between Fischer and Duboković in the Management Board is the final act of a multi-year plan for generational transition in the management of the Company. Luka Duboković has been the executive director of BBDO Zagreb for over ten years, so his appointment as CEO is a logical continuation in the further development of the company – said Slaven Fischer for Lider.
The management transition was also an opportunity for Okanović’s formal entry into the Company’s Management Board, given that as the chief creative director of the agency, he has been operationally involved in making all key decisions in the business and development of the company for years. Last year, BBDO in Croatia, Fischer says, maintained key indicators at the level of 2019, and in the current year, they expect double-digit growth in revenue and employees.
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