With nearly half of the world’s population using social media, both old and new companies have gained a cheap alternative for advertising and interacting with their customers. Since its launch in 2016, TikTok’s popularity has exploded and now has over 689 million active users monthly.
The hashtag #smallbusiness currently has 25 billion views on TikTok. As a result, small business owners want to use this platform to enhance their brands to seize the opportunity to reach a new audience.
Financial experts from Money.co.uk investigated which business sector is currently the most successful on TikTok. The team reviewed the top-ranked videos under the hashtag #smallbusiness, recorded the number of likes they received, and the industry to which the business belonged. This allowed them to rank business sectors by popularity from highest to lowest.
The result showed that the beauty industry is the most popular small business industry on TikTok with a total of 61,792,300 likes from the analyzed videos.
The fashion industry is second in popularity with 50,424,500 likes. Modern youth clothing, logo-printed t-shirts, and sportswear were largely featured in the most popular videos.
In third place is the jewelry industry with 49,893,000 likes. The most popular videos included necklaces, rings, and earrings.
