Fiyu! Serengeti launched its first product, an entry ticket to the American market

After acquiring a stake in the RedAI application and rebranding, the Croatian consulting IT company Serengeti presented its first own product on Thursday – the Fiyu platform. This is a rapid application development (RAD) platform that arose in response to the two biggest challenges that Serengeti has identified in the software industry over more than a decade of operation.

– We realized that there are two major challenges in developing business applications. The first is that the application does not meet user needs, and the second is that their development takes a very long time, deadlines are postponed, and thus budgets are exceeded. We wanted to address these two challenges with the Fiyu platform. We condensed all our software implementation experience into this one platform – emphasized Goran Kalanj, director of Serengeti, noting that even the logo of the platform, a rocket, symbolizes speed and adaptability.

The greatest advantage of the Fiyu platform, besides being modular and using the most modern software implementation paradigms, is that companies developing business applications can use certain ready-made infrastructure elements. They do not have to deal with basic development, which accelerates their development. The platform is intended for companies with a large internal application development engine and IT companies that develop applications for end users.

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Goran Kalanj

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Serengeti first tested the platform internally, and we also learned where the idea for its development originated.

– Our core business is the development of business applications, we have experienced impressive growth and realized that we have over 70 processes and over 500 activities in the company. As we partially used some software to track this, we concluded that we needed to develop our own application to monitor internal business operations. We decided to create a platform that covers standard components and modules, and based on that, we developed an internal application. The development lasted two years, and we perfected internal processes and created a quality base for future growth. It was a good testing ground for the platform – Kalanj explained.

Although it has just been officially launched, Fiyu already has two clients. The first is the Slovenian company Epilog, which decided to modernize its well-received warehouse management software on the market. Developed about 15 years ago, their product was still functionally good, but technologically it was increasingly failing to meet market demands.

– Within a week, we were able to display their internal processes on a prototype, and they liked it. They couldn’t believe that within a week we had already covered some processes that would have taken months without the platform. We incredibly reduced their development period; they say they saved two years that would have gone into that phase of development – said the head of Serengeti, which was confirmed by Gregor Rudolf, chief architect from Epilog, in his video testimony. The satisfied Slovenian client recommended Fiyu to an Austrian company that decided to try working with this ‘digital helper’ as well.

Kalanj expects the market to respond well when Serengeti starts its sales activities, but they have set a goal to acquire four more clients this year.

– The first period of adjustment, next year we will have more ambitious goals. We see great potential in Croatia and abroad. There are companies that have similar types of platforms, but none dominate the market. What sets us apart is that it is open, open source, modular, without vendor lock-in, allowing the client to create solutions themselves – Kalanj said, adding that he believes they have hit a good niche. This belief is supported by Gartner’s prediction that by 2023, about 50 percent of small and medium-sized enterprises will use some business application, which means that this niche will significantly grow in the coming years.

– We have also convinced ourselves how powerful these tools are and how they shorten development time. We will develop a whole range of new features to ensure that the platform contains as many standard development modules as possible – revealed the director of Serengeti’s plans for the future.

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Goran Kalanj and Ana Milas, Serengeti

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The marketing director at Serengeti, Ana Milas, emphasized that after an exciting 2020, entering 2021, they have shifted into fifth gear.

– We have rebranded, presented a new look with which we plan to enter the global stage, and we are aggressively entering the American market. We have complemented this with a new product – Milas stated, adding that today’s market for consumer goods and B2B is very demanding, seeking instant solutions, and that under such conditions, software must be functional, simple, innovative, and developed according to agile principles to be launched on the market as soon as possible.

Since they plan to conquer the American market, we asked if Fiyu is their entry ticket to it.

– We did not start with that goal, but when we developed the platform, we realized that it is suitable for the global market. The American market is particularly interesting given that they are very competitive in the field of software development, and a company must offer something special to stand out there. Fiyu is something special, so we believe that with our platform we will be more successful in the American market – concluded Kalanj.

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