Digital marketing has significantly changed in the last decade, becoming more complex and demanding. Customers have fundamentally changed their purchasing habits, the way they obtain information, how they make purchasing decisions, and often how they conduct the purchase itself. Companies need to invest much more effort to reach their target audience through proper segmentation. For those who want to enhance their digital knowledge and skills and become experts in SEO optimization on search engines, Google Ads, Google Analytics, and social media advertising, there is the online course Digital Marketing – ONLINE. Participants will have the opportunity to learn online via Zoom (the leading global platform for digital business) from leading Croatian experts in the field of digital marketing.
2. HR TRAINING FOR PERFORMANCE EXCELLENCE – ONLINE
In the current global situation, the work environment has also changed significantly. The changes occurring greatly affect the quality of work, and adequate management of human resources has become more important than ever. Organizations are trying to differentiate themselves from the competition through their employees, their knowledge, skills, and ideas, and retaining motivated and engaged employees and talents that create innovative advantages has become a priority for organizations. For all human resources professionals or those who wish to become one, we recommend the online course HR Training for Performance Excellence – ONLINE. Participants will become acquainted with the most important trends and changes that the HR sector has undergone, such as recruiting through social media, (non)psychometric approaches to candidate assessment, effective and efficient conduct of selection interviews, methods and techniques for effective employee development, popular tactics, and building a culture of feedback, as well as innovations related to neuroscience in HR. The HR experts conducting the training have rich practical experience.
3. PROJECT MANAGEMENT ONLINE – PMI METHOD PROJECT MANAGEMENT
Today, there are hardly any employees who do not work on some project. Their title may not necessarily be project manager, but everyone manages projects. Good project managers are highly sought after today, and the demand for them is constantly increasing – whether in the public or private sector. Therefore, it is not surprising that individuals with a PMP (Project Management Professional) certification earn, on average, 20% higher salaries than those without certification. For those who want to acquire the necessary knowledge and skills required to take the aforementioned certification exam, there is an opportunity to learn from the comfort of their home from Silvana Tomić Rotim, a member of the Executive Board of PMI Croatia and one of the leading experts in project management. More information at the link: Project Management Online – PMI Method Project Management
4. MINI MBA – LEADERSHIP SKILLS ONLINE
Leadership skills encompass a multitude of interpersonal and communication skills that can be practiced, and then the individual leadership style is built upon, allowing everyone to develop their abilities. For those who are currently managers or aspire to become one, the online course now allows them to adopt best practices from leading Croatian managers. The Mini MBA – Leadership Skills Online program will introduce participants to agile leadership in times of change, building leadership skills, techniques and tools for impactful performance, effective time and priority management, managing emotions and conflicts, providing adequate feedback, forming a team for agile working methods, as well as effective delegation and change management through 10 modules.
