Home / Business and Politics / Silicon Valley has been replaced by Croatia and now encourages all ‘digital nomads’ of the world to do the same

Silicon Valley has been replaced by Croatia and now encourages all ‘digital nomads’ of the world to do the same

Vickie Brennan
Vickie Brennan

The search for interviewees among digital nomads for the theme of the new issue of Lider weekly led me to many interesting people, among whom the American Vickie Brennan stood out the most with her passion and willingness to dissect the topic of Croatia as a potential new destination with a one-year visa for digital nomads. She says she wouldn’t have a problem writing ten pages on this topic given how much she has experienced. She convinced us of this, and she will convince you too if you are willing to read her interesting story to the end.

American Vickie Brennan, who hopes to soon have an address in Istria, has gone through a long and thorny path in her desire to embrace a more relaxed, European way of life.

– A little over two years ago, I left San Francisco where I worked in tech startups. The last one I worked for before leaving was Cruise Automation, a startup developing autonomous vehicles that was acquired by General Motors to revolutionize the way people travel, especially in cities. Although it was a fantastic company and exciting to work there, after two years of working typical hours for San Francisco, I began to feel burnt out and that the American path to happiness was not fulfilling me. I knew I had to find an environment where I could continue doing what I love in the tech sphere and maintain a balance between my personal and professional life. This is often hard to achieve in San Francisco because the work culture is so dynamic and goal-oriented, which is great for a career in the short term, but not good for mental health and interpersonal relationships in the long term – Brennan recounts how she decided on a major turning point because she missed quality socializing and enjoying life.

Europe immediately appealed to her because, as she says, that continent exemplifies the values that she believes are key to a happy life. However, not everything went smoothly.

– When I was leaving the US, there were no visas for digital nomads, so I kept my job and moved around everywhere to avoid breaking the law. In most countries, it is impossible to obtain temporary residency and work for a company registered outside that country. I had to go somewhere where I could use my experience in the tech industry and quickly find a job so I could legally live there for a longer time. I decided on Malta. The tech scene is thriving there, there is a large expat community, the beaches are phenomenal, the climate is excellent, it is part of Schengen, and English is the official language. It seemed perfect.

But, as we said, it didn’t go according to plan.

– I arrived there, and within the first week, I secured an apartment and a job. However, I quickly realized I would have to pay absurd amounts for relocation due to bureaucracy and the fact that the Maltese immigration services actually do not know their own immigration laws. And so six months passed that my employer and I spent trying to navigate the system. My tourist visa expired, and my stay in the Schengen zone came to an end, and there was no progress regarding the legality of my stay and life there – the young American testifies to the obstacles faced by many digital nomads, which visas tailored to their needs should eliminate.

Escaping from Schengen brought her to Croatia where she had to wait to be able to return to that zone.

– Many enthusiastically recommended that I go to Croatia because it is beautiful. And indeed. It took me just a month in Split to conclude that it is my favorite place in Europe of all the ones I have visited so far. Unfettered by the terrible immigration experience in Malta, I started the immigration process in Croatia only to face numerous difficulties again, even just to find out how to legally secure my stay here. I spent hours and hours reading all the Croatian and EU immigration documents online, visited lawyers countless times, and regularly went to the Ministry of the Interior, but it turned out that Malta could repeat itself. At the same time, I realized that there is also a vibrant and flourishing tech scene in Croatia full of talent and opportunities. This led me to Zagreb where I started working for one of Croatia’s leading tech startups. They had a very capable lawyer who, with a lot of effort and persistence, managed to chase down all the paperwork needed for a work permit – she managed to find a solution as a digital migrant.

However, her plan was not to settle in Croatia. She accepted a position as HR manager at the Estonian Jobbatical founded by Karoli Hindriks, who initiated the introduction of a visa for digital nomads in Estonia. Brennan immediately identified with Jobbatical’s mission of connecting the world by linking companies with digital nomads. Corona suddenly intruded into the story. In the week she was supposed to move to Estonia, the ‘lockdown’ occurred. In such uncertain conditions, the decision was made that it was not the best time to join that platform.

– Although I was sad to miss the opportunity to work with such an advanced company, I am happy that I just accepted the position of HR manager at the Croatian-American company CroatiaTech. Now I am sure I must stay in Croatia and do the same job I would have done for Jobbatical, which would mean helping international workers relocate to Croatia and attracting more people to this country that I love – says Brennan, who spent the lockdown near Plitvice and is now looking for a house to buy in Istria. She is pleased that her new boss Nenad Ćuk has been enabling remote work for years, so she can work from wherever she wants, and currently, she wants that to be Istria, which she has fallen in love with and which, as she says, resembles Napa and Sonoma and could attract many digital nomads from California.

Vickie Brennan strongly supported the initiative of Split entrepreneur Jan de Jong of Dutch descent, who proposed to the government the introduction of visas for digital nomads modeled after Estonia. She believes that entrepreneurs, politicians, government bodies, citizens, the diaspora, and digital nomads should work together on the vision of how it should all look.

More and more Americans will follow the paths of digital nomads. The questions that remain open are:

  • Where will they go?
  • Which countries will facilitate their arrival?
  • Which countries will they economically contribute to?
  • Which countries will innovate immigration policy and lead us into a new era?

– From experience, I know that advanced governments can attract tech talent from Silicon Valley. With more freedom to choose their work location, Americans will increasingly leave the US. The question is where they will go. Croatia must offer digital nomads a vision. It has the foundations because almost everyone speaks excellent English, the digital skills of Croats are above the European average, which is an excellent environment for innovative tech companies, and digital nomads living in Croatia can take this to a new level by mentoring young talents. Investors follow talent. This way, young people who will establish the unicorns of tomorrow can stay in Croatia – explains Brennan, adding that Croatia also has clean air, unspoiled nature for spending time with family and friends. High quality and low living costs, a moderate climate, ease of travel, low infection rates, and safety make Croatia one of the most attractive locations in the post-pandemic world, she believes.

The American points out how Croatia is even better for digital nomads than Estonia

Digital nomads whose native language is English find it easier to integrate into Croatian culture than into the cultures of many parts of the EU, including Estonia, because many people in Croatia speak excellent English. In many other European countries, locals shy away from digital nomads who do not speak their language. Croats are already very exposed to English-speaking cultures while growing up, which helps digital nomads make friends and integrate into the community faster. Also, thanks to the diaspora, we share many cultural references and even family ties.

One of the demands of digital nomads is a strong community of like-minded individuals, intelligent people with whom they can exchange ideas and create an ecosystem that fosters ideas, innovations, and investments. According to Eurostat, 95 percent of Croats aged 16 to 24 have at least basic digital skills, which is better than any other EU country, even the pioneer of e-government Estonia, which ranked second. Croatia’s score is comparable only to non-EU countries, Iceland and Norway. This is exactly the kind of intellectual environment that, if nurtured, has the potential for young people in Croatia to create the most innovative tech companies for the next generations. Digital nomads living in Croatia could mentor and connect young talents in Croatia with their extensive networks and create new opportunities for them right here in Croatia.

– Croatia will not have to convince digital nomads much to come. In fact, they have to convince Croatia to allow them to come. All Croatia needs to do is create a path or, as Kevin Costner says in Field of Dreams: 'If you build it, they will come.' – she concludes.

{embed_digitalno_izdanje}{/embed_digitalno_izdanje}