Ivan Bračić founded the company PIP in Pisarovina 30 years ago on the foundations of a family tradition of beekeeping since 1930. Today, they are in a period of generational transition. They understand that this is a reality. The model has largely been shaped, and the definition of the organizational and management structure follows. The founder has transferred ownership to his wife Mirjana, the business is led by the oldest of the four sons Domagoj, while he remains in the status of procurator. He is an advisor, but also an tireless innovator.
– New innovative products and technological processes, especially in the segment of apitherapy, are still an insufficiently cultivated field – says Ivan Bračić, to whom we posed several questions as one of the pioneers of Croatian capitalism on the occasion of the company’s 30th anniversary.
Can you highlight a key moment crucial for development?
– That was the construction of the first production facility in 1994 as an annex to the family house. By building and equipping the facility, we created the conditions for the production of higher added value products – dietary supplements program, employment of qualified personnel, and better connections with a couple of faculties at the University of Zagreb.
