In times of crisis, it is not only politicians who are in the spotlight, but also companies and their managers. For this, says Barbara Stöttinger, Dean of WU Executive Academy, there is a good reason. Whether a company can survive tough times and whether employees can keep their jobs directly depends on their decisions. Every business move is carefully monitored, and business ethics is a matter that is given particular weight.
The pandemic context has tightened the criteria, and what was considered normal until yesterday, such as applications for financial support, payment of bonuses, severance pay, and dividends, has suddenly become morally questionable. Business ethics, as is customary in times of crisis, has undergone a transformation during the coronavirus era.
– More than ever before, the world has become incredibly complex, changeable, and uncertain. Due to dramatic changes in the market and technology, in the job description of every CEO, in my opinion, the most important thing will be precisely creative and visionary change management. In these processes, the most important thing is to overcome fear and resistance to change, initiate positive changes, and motivate people to explore, be creative, and give their best, that is, to become the best possible version of themselves and develop their own potentials and talents in the service of excellent business for the company – explains how to adapt to the new situation Dalibor Greganić, CEO of Profil Kletta.
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This company, like almost one hundred thousand others in Croatia, applied for state support for job preservation, but it is also one of the thousand that decided to return the support because it is needed by others.
– In recent years, we have been intensely dedicated to designing innovative educational content and investing in the development of new technologies in education, and given that due to circumstances, only digital communication was suddenly possible, this period has shown to what extent we were visionaries and in a way anticipated the future. We turned the situation with the coronavirus to our advantage because it turned out that only through the development of digital educational content and the creation of our own IZZI platform for digital textbooks could we bridge this crisis and provide real, concrete support to schools and teachers in these demanding and unpredictable circumstances. In this way, during this period, the return of part of the state funds was also possible – says Greganić, explaining that the old Chinese symbol for the concept of crisis consists of two ideograms and means both danger and opportunity.
