Your LinkedIn profile should not tell the story about you but about your ideal client

LinkedIn is the most serious platform for B2B companies looking to find wealthy clients and is currently one of the fastest-growing social networks overall. Unlike other platforms such as Facebook, Instagram, and YouTube, LinkedIn is a true goldmine if used correctly.

Mirna Bračun, the owner of CEO Creative Office and a LinkedIn marketing expert who advises large foreign clients on how to attract new users, recently delivered a very useful lecture at the Lider conference Marketing & Sales by numbers, on how to reach B2B clients on LinkedIn without paying for ads. Indeed, ads on this social network are significantly more expensive than on others. Bračun spoke about the specifics of LinkedIn as a social network that is a very underutilized area for marketing activities, but where organic marketing needs to be smartly designed and presented.

– LinkedIn is, if you want to work with serious companies and clients, the best existing platform on the market, but it has its own rules. There are misconceptions that organic marketing and lead generation (attracting people to your page) are the same on all networks. LinkedIn is a completely different platform that implies publishing a lot of content on the Home Feed, unlike FB where you only have a photo. One of the most important ‘stops’ in organic marketing on LinkedIn is your LinkedIn profile. It is your best weapon in acquiring ideal leads and creating a ‘like and trust’ effect – emphasized Bračun, highlighting several useful tips:

• Organic marketing means that we do not pay for ads, we focus on building relationships with our potential leads and connections through various parts of LinkedIn.
• One of the most important ‘stops’ in relationship-based organic marketing on LinkedIn is your LinkedIn profile.
• Your LinkedIn profile, picture, and headline are something that follows you everywhere on LinkedIn, whatever you do on the platform.
• First of all, conduct research with the right ‘humanoids’ on LinkedIn.
• Do not create your LinkedIn profile as a CV if you want to use it for lead generation/organic marketing! The profile should not tell the story about you but about your ideal client.
• Understand who your ideal client is primarily for LinkedIn – psychological profile, industry, title, and how they use LinkedIn.
• When optimizing your LinkedIn profile, use simple language, write about the problems and needs of your potential clients. This creates trust, showing that you understand their story/circumstances and know how to help them.
• Position your profile only for one industry and your services according to the specific needs of your client.

{embed_digitalno_izdanje}{/embed_digitalno_izdanje}