Dhar Media Introduces BRENDfulness, a Magazine on Organizational Culture and Leadership

On Thursday at the Rooftop Lateral Bar, the first issue of the magazine BRENDfulness was presented with a panel on the theme Return to Values.

Dhar media, the publisher of Brand Culture which is becoming BRENDfulness, will also be published in print, dedicated to promoting organizational culture throughout its 10 years of operation. Our culture is based on dharma at the heart of which is purpose – a purpose that every employee feels as part of the organizational whole. When the purpose of employees and the purpose of the organization are aligned, we are talking about a culture of leadership.

To speak and educate about organizational culture even stronger and louder, which primarily starts within ourselves – in our employees and our collective, we decided to rebrand Brand Culture, which has been published under that name for five years, into BRENDfulness.

– Generation 'Z' that has grown up in the online world, exposed to instant solutions to feel meaningful, will seek some new values in search of themselves. They will abandon old paradigms and bite into the clarity of change – whether we want to accept it or not. Therefore, it is time to adapt, to dig deeper into our business stories – beneath the vision of success lies a lot of work on oneself, in the team, on the mission, and towards some new 'old and true' values. Those who are brave will embark on that path and change the world. Those who are not will remain mediocre players in the job market. Therefore, I greet you in the mission of promoting organizational culture based on dharma – said Lea Brezar, CEO of Dhar media, a leading advocate of the dharmic approach to business.

Commenting on the state of Croatian entrepreneurship in the midst of the crisis caused by the pandemic, the panelists of 'Return to Values' agreed that the true values on which business rests are the foundation without which we sink in crises.

– My value is serving the client. I see myself as help, because the business needs me. We are together in business and in that way, I do not fight against windmills – said Slaviša Brezar, owner and creative director of Dhar media.

– All organizational changes begin at the individual level. The first thing a person faces is the fear of change, fear of the unknown, and loss of comfort, acknowledging their weaknesses. The most important thing is to confront those fears – said Zrinka Jezdić, dipl. med. tech., clin.aromath., Aromavita Institute.

– All organizations must change to survive. In doing so, we must change the angle from which we view our story, but not the story itself – our values that endure. Our values are the most important asset we have, which is especially evident in crises – said Jadranka Boban Pejić, co-founder and director of Biovega.

– The crisis caused by the pandemic has shown that for employers, including us, our own employees come first – not sales. The most important thing for us is honest and open communication with all employees, defining a common goal, and gaining their trust that we will achieve it – said Bojana Božanić, director of Lider media.

– For entrepreneurs, the most important thing is to develop the skill of agility and flexibility. An entrepreneur is like a reed – firmly rooted in values, but swaying according to circumstances, as we cannot influence them. We can always choose how we react to circumstances – said Kristina Ercegović, serial entrepreneur, initiator of the Business Café project and the Women and Money portal.

The panel was led by Stella Ćaleta, junior public relations advisor, Dhar media.

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