The 5th Marketing and Sales by Numbers conference organized by the business weekly Lider has begun at the Tuškanac cinema in Zagreb.
The crisis has led to significant changes; what was valid yesterday is no longer valid today. It is certain that companies must operate and survive in these moments of crisis, which is why all eyes are focused on sales and marketing. How to sell everything, how to package it in the new normal?
Jakov Urbanke, Director of Cloud Consulting at HSM Informatika, opened the event by addressing the attendees with three questions. He hypothetically asked whether it is necessary to invest in marketing and sales during a crisis and whether it makes sense to engage in sales, as well as how much time is spent on activities that do not bring business benefits.
– Of course, investment in sales and marketing is essential – he said, adding that he expects more answers to the questions being raised today in the world of marketing and sales.
The conference brings together key people and experts from the marketing and sales departments in one place to collectively find answers to the question of all questions – how to increase sales?
Among a dozen domestic and global marketing and sales experts, British motivational guru Geoff Burch will also hold his online lecture, revealing the formula for how to become a sales star. Another star of the conference is Zsolt Pozvai, CEO of the global consulting firm Develor International, who has extensive international experience in sales, marketing, and the advertising industry, and will speak about the new role of managers in these turbulent times.
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