bio&bio – the first brand in compostable packaging

Ahead of World Environment Day, in response to the growing problem of plastic pollution whose particles are increasingly found in our food, water, humans, and animals, bio&bio, a domestic chain of stores with 100% organic food, presents an innovation in the market by packaging its products in compostable packaging. This is a pioneering project of investment by a business entity in such product sustainability, and the compostable film itself is an innovation used by only a few European food manufacturers.

„For several years, we have been exploring options to reduce plastic usage, and we are extremely proud and happy to present the first compostable packaging of the bio&bio brand to our customers. bio&bio stores have been dedicated to sustainability for 17 years since their inception, which is primarily reflected in the selection of products and food exclusively with organic certification, as well as projects promoting domestic organic production, and our steps in this direction are a logical continuation.“, said Jadranka Boban Pejić, director of Biovega, under which bio&bio stores operate.

This compostable packaging is made from cellulose fibers and completely decomposes, becoming part of the environment as natural waste. It is suitable for organic recycling and meets the strict criteria of the European standard EN 13432 on industrial compostability. To facilitate disposal for customers, the label on the packaging is also compostable, allowing the entire packaging to be disposed of in organic waste. You will recognize the products by the compostable packaging certification on the label, as well as by the crinkly texture.

Within the bio&bio brand, there are 111 eco-products that include cereals, legumes, nuts, dried fruits, seeds, and other food items that form the basis of a healthy and wholesome diet.  By launching production in compostable packaging in June through part of this assortment, bio&bio promises its customers that by the end of 2020, all 111 products will be packaged in new sustainable packaging. The price of the products will remain the same for customers despite the investment.

„We decided on this investment because we want, as we have so far, to create a platform for positive change through our actions. We operate as a business entity, but also as responsible individuals, and we have a great power of positive impact on the state of our environment and on people’s health. We will strive to use that impact in the best possible way in the future. We hope that more and more products will be in sustainable packaging, but in Croatia, compostable packaging for certain products, such as fresh produce or bakery products, is currently either unavailable or too expensive. Accordingly, we wish to help our domestic organic producers and develop solutions so that their products can also be in compostable packaging on bio&bio shelves as soon as possible,“ concluded Boban Pejić.

The bio&bio brand products are available in 16 bio&bio stores in Croatia and on the web shop.