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Noble Action: Högl for the Croatian Music Institute

Högl za Hrvatski glazbeni zavod
Högl za Hrvatski glazbeni zavod / Image by: foto

From every pair of shoes sold during this week Högl will donate 50 kuna for the restoration of the Croatian Music Institute, which was severely damaged in the earthquake.

The stores of the renowned Austrian brand Högl at Ilica 12 are a favorite address for all lovers of quality, comfortable, and modernly designed footwear, and this noble action is a good reason to make a purchase this week. The collaboration between Högl and HGZ began last autumn when a beautiful fashion show was held in the luxurious ambiance of the small hall, showcasing the autumn/winter collection with guest designer Sara Lončarić. Recently, a team of brilliant creatives led by stylist Barbara Repe created a powerful photographic story for the Journal.hr portal, aiming to draw attention to the consequences of the devastating earthquake, while also awakening optimism and encouraging people to help the oldest Croatian music institution. When they saw the impressive photographs, the management at Högl did not hesitate for a moment – they decided to contribute.

– In addition to the 50 kuna that each pair of shoes sold will bring to HGZ throughout the week, Högl will publish the story of the suffering of this beautiful cultural monument on its website and social media, sending it to tens of thousands of addresses of its loyal customers. We hope that in this way we will sensitize many outside Croatia to join and donate for the restoration of HGZ – says regional manager Sanja Faber.

In the middle of the week, an exhibition of part of this touching photographic story, signed by Zvonimir Ferina, will also be set up at Ilica 12. In its realization, besides Barbara Repe and her assistant Ivona Oštrić, model Zita Nakić from the Talia agency, makeup artist Petra Sever and hairdresser Katica Topčić with her assistant Josip Mirković participated.

Stop by Ilica 12 and check out the exhibition, and find details about the suffering of the Croatian Music Institute here.

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