Online clothing stores have been popular for some time, and following the trends of widespread digitalization has ensured the continuation of operations in this sector during the corona crisis, where they were forced to close the doors of their physical stores. Many others, in whose business practices the word 'digitalization' is not yet a buzzword, peered behind closed doors observing the competition. Some tried to find a way out through rapid digitalization of physical stores. However, this process does not happen so easily, explained Matej Pleškov, founder of Future Vision, specialized in creating websites and web shops.
– In the newly created situation caused by the coronavirus interest in the digitalization of physical stores has significantly increased due to the limitations on the operation of physical stores. Despite the desire of retailers to adapt to the new way of doing business, the vast majority of them are not familiar with the process of digitalizing physical stores, which leads to a decline in initial interest. The biggest problems arise from the lack of education among retailers about the process of creating a web store and the cost of the service. Namely, creating a web store on average takes three months, and at least one month. During that period, it is necessary to conduct an analysis of the retailer’s business to determine the best digital strategy and create a web store that will provide all the necessary information and best present the products to the customer – explains the young entrepreneur, who gained fame as a high school student with the innovative system for controlling wine cellars 'Winestem', winning second place in the Idea of the Year competition, specifying why it is impossible to expect that the digitalization of a physical store will be completed practically overnight.
