In the era of isolation and quarantine, Lider’s special edition has explored the experiences of users and consumers in the Croatian market from a suitable distance, and now we know which brands, if they had to choose only ten, they would spend the rest of their lives with. Through a survey among Lider’s readers, market and business opinion makers (for a reminder, this is a team that works hard, constantly improves, and earns above average), we found out that the 'brands we can't live without' are hidden among those from more than 700 business groups and 250 corporate brands.
We also have a list of those without which our lives would not be the same in the categories of alcoholic beverages, non-alcoholic drinks, pharmaceuticals, finance, cosmetics and hygiene, food, clothing, footwear and accessories, cleaning products, technology, telecommunications, retail and shopping centers, and finally, vehicles.
The responses of almost five hundred respondents have once again entertained us and prompted us to think about what the next steps should be to remain close to consumers and users. What are brand managers currently working on? Lider’s special edition Brands offers answers and solutions, as well as many expected and unexpected top lists of brands distributed across all platforms and channels.
If you wish to commercially participate in the special on brands, please contact us at [email protected] for more details.
