HOW DIGITAL MARKETING CAN HELP SALES?
Sales and marketing complement each other, and without quality marketing, it is difficult to achieve great sales results. In these turbulent times, marketing can help sales and achieve better results more than ever, especially digital marketing – which is growing. Statistics show this as well; for example, the top 30 portals according to Gemius have grown, some almost doubling. Some research also indicates growth in online sales, and all of this could continue in the post-isolation period.
The increasingly popular marketing activities are eBooks and webinars, through which it is possible to gather quality leads that will assist in the sales process. What are leads? Leads are all individuals who provide the data we request from them when, for example, downloading an eBook or signing up for a webinar. This usually includes first name, last name, email, address, phone number…
With this data, as well as a defined interest in a specific topic, these individuals can be approached, and you can sell them a product or service. It is much easier to sell when you know exactly what topic your customers are interested in, but also when you know a bit more about them. Likewise, you can create sales processes through marketing by automatically sending emails that will contain content or some form of “upsell.”
