The Supervisory Board of Kraš appointed Slavko Ledić as the CEO of the company on Tuesday, who will assume this position on May 16, while the current CEO Damir Bulić will become a member of the Management Board, Kraš reported. The Supervisory Board of Kraš accepted the resignation of the CEO Damir Bulić at the meeting on Tuesday, who will continue his career at Kraš as a member of the Management Board, and Slavko Ledić was appointed as the new CEO, Kraš announced on the Zagreb Stock Exchange.
Ledić has been appointed CEO for one year, with his term lasting from May 16, 2020, to May 23, 2021, Kraš stated. Ledić comes to the leadership position at Kraš from the position of CEO of Konzum, which he has led for the past five years. In Kraš’s statement, Ledić emphasizes that he is proud to take on the role of CEO and is confident that he will contribute to realizing all the potential that Kraš has.
“Our goal is to position Kraš as the leading confectionery industry in the region, and we will achieve this by improving and modernizing business processes while maintaining and developing all the values on which Kraš bases its successful history of nearly 110 years. The focus of my work will be on increasing production and sales, strengthening Kraš’s position in existing markets, and expanding into new ones, all based on top quality, a long tradition, and the established recognition of Kraš’s brands and products,” emphasizes the new CEO of Kraš.
He also thanked Bulić, who has successfully led the company so far, and is pleased that they will continue to create new values together. Ledić expresses gratitude to everyone at Konzum and the Fortenova Group for their support and trust throughout the years at the helm of Konzum. It was announced yesterday that Ledić is leaving the top position at Konzum, which will be taken over by Zoran Mitreski in mid-May.
Kraš’s statement mentions that the company’s leadership is working on further adapting the business in the context of the consequences of these challenging times, as well as developing plans for various future scenarios and levels of impact of the crisis on the company’s operations, the industrial sector, and the economy as a whole. Among the first steps of the new CEO, as they point out, will be a deep analysis of the business, which has already begun at the end of last year with the aim of creating a restructuring plan and further investments.
