The psychology of sales is one of ten modules in Lider’s online sales academy, which runs from May 19 to June 23 on the Zoom platform. The academy brings together experienced lecturers who cover various aspects of the sales process in interactive online workshops. The 'Psychology of Sales' module will take place on June 2, led by Melita Pavlek, a communication consultant and NLP Leadership coach.
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Sales, just like communication, has fundamentally changed over the past 20 years. In order to keep up with trends and think within the frameworks of new models of the future, it is essential to start with ourselves. Just as we do not like to feel that someone is selling to us just for the sake of selling, the same goes for our clients. As long as you continue to sell without creating a relationship with the buyer, your methods remain trapped in the dark 20th century. Neuroscience, social networks, and the speed of innovation have created the need to apply entirely different tools in sales.
That is why we start with ourselves, because those who know how to lead themselves will know how to lead others from excitement about the product to signing the contract. What is your personal leadership wheel? What motivates, drives, and excites you as a seller? What is authentically yours and cannot be learned in any sales academy? What are you authentically? It is precisely that authentic person who is capable of creating their own sales style, which must fundamentally involve creating rapport and alignment with the other person. Only when connected can we influence, and only through influence can we be successful in sales. Therefore, we will shake the sales paradigm from start to finish with tools for improving communication, connection, and influence so that after this module, your pieces will fit together in a completely new way because admit it: Creativity is the mother of success! And the other half is focus.
