Home / Business and Politics / The Head of Croatian Post Reveals: We Succeeded in Crisis Because We Invested in New Digital Tools! Here’s What We Did…

The Head of Croatian Post Reveals: We Succeeded in Crisis Because We Invested in New Digital Tools! Here’s What We Did…

Ivan Čulo
Ivan Čulo / Image by: foto Ratko Mavar

Our new world is a world of complete connectivity. At Lider and Hrvatski Telekom, we have always known that technology and digital tools connect us and enable us to strengthen relationships, share information, ideas, solutions, resources, to function, show solidarity, empathy, and help those in need. For many of us, life has radically changed: we work from home, many outdoor activities have been replaced by digital content, schoolchildren attend classes outside of school desks, and we communicate with loved ones exclusively by phone and through many digital applications. Thanks to a stable and fast network, many digital services, a greater amount of free data traffic, and support that we continue to provide 24 hours a day, seven days a week, we enable all our users to work, communicate, love, and entertain themselves online without leaving their homes. Connectivity allows us to live completely online both privately and professionally. When we are connected, everything is possible.


For more than fifty days, 700,000 people have been working from home, nearly 500,000 schoolchildren are learning in 49,000 virtual classrooms, and Croatian cities are silent. Business operations have faced unprecedented challenges, for which some, thanks to investments in digitalization and digital transformation, were better prepared than others. One such company is Croatian Post.

We were fortunate to have implemented several projects in recent years without which adapting to business in the new conditions would have been significantly more difficult, from equipping all our postal workers with mobile devices that they use instead of delivery books to e-office operations that today allow us to conduct a large part of administrative approvals digitally, from internal manipulation of invoices to preparing files for the Management – says the CEO of Croatian Post Ivan Čulo, emphasizing that the pandemic forced us to expand the use of technology to levels that no one expected until this moment.

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photo Ratko Mavar

A few years ago, the Post acquired 2,500 smartphones and introduced the Digital Postman application, based on the mobile network of Hrvatski Telekom, without which it would have been difficult to meet citizens’ demands for contactless  delivery of packages. It also invested in the online store Žuti klik, which offered products from family farms among other standard assortments. Although online trading in peppers and onions may have seemed unusual in normal times, the crisis conditions showed that including family farms on that platform was a business success. The turnover of Žuti klik during the corona period increased by 600 percent. This does not mean that the company did not financially feel the complete halt of operations in the country. Its revenues in March fell by 11 percent compared to the plan. Therefore, it activated its crisis plan and cut costs by 13 percent. The health challenge and the protection of 10,000 employees were also obstacles for which urgent solutions had to be sought: new behavior rules had to be introduced, protective equipment procured, social distance ensured, and working hours of branches adjusted.

‒ Our business did not stop. We are one of those activities that have been conducting the crisis from the beginning in the field, under special protection conditions and working in shifts and smaller teams. Communication at the level of Management – management – administration was literally moved online in a few days. Without the technology and tools we are currently using, it would have been difficult for us to conduct business at all during these past months, especially considering the unfortunate earthquake that hit Zagreb and the significant damage to the building in Jurišićeva, where the entire management worked. Without technology, we would not have been able to continue working – Čulo is convinced.

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The severely damaged building in Jurišićeva forced three hundred employees from administration, management, and the Board to work from home. After that earthquake on March 22, everyone immediately got in touch, called, and communicated to adequately prepare for the additional changes that this event would cause in business. Digital tools enabled nothing to stop; daily meetings, implementation of new projects, and communication continued to flow normally, but they also helped restore the disrupted sense of security. The CEO of HP reveals exactly what they used to function normally.

– Of course, we used various  tariffs, of course, we used the Office package, today a basic working tool not only in the Post but also in other companies. From that  package for  internal communication, for conducting meetings, we primarily used Microsoft Teams. We are still using it today and will probably continue for a long time. The e-office project that we started implementing a year and a half ago has helped us a lot. We are currently in the final phase of that project which has allowed management at home to prepare everything necessary for decision-making in the Management. I can emphasize  that e-office operations are one of the key applications and tools that were necessary for us to continue working without having to be physically present – explains the general manager of the Post, who is also particularly pleased that employees and citizens, regardless of age, are very open to new technologies and quickly accept all technological innovations. Some employees, in fact, have thirty or forty years of service.

 In an unenviable situation, remote work, rapid introduction of new services, simpler processes, and maintenance have also been enabled by the virtualization project in which, through collaboration with Hrvatski Telekom and Combis, virtual desktops (VDI) were established, and applications in post offices were virtualized.

– This solution helped us during the pandemic because it allows for the rapid introduction of new services and applications and simplifies processes and maintenance – says Čulo.

The pandemic and special living and business conditions have pushed technological advancements of all kinds. Čulo believes that the corona has brought an opportunity for the entire economy to further digitalize and to realize that the digital revolution has enabled everyone a higher standard of living.

–  We all immediately realized that physical isolation does not mean social isolation. People are connected, working, and creating. After all these challenges due to the spread of the coronavirus, we will certainly continue to use the tools we are currently using to be faster and more efficient and, most importantly, more productive. We will all learn something from this. Of course, we will return to physical meetings and physical communication in some part, but a certain increase in digital literacy will certainly be recorded in Croatian Post as well.

1. How did you utilize digital tools?

– Without digital tools, we would not have been able to work from home and conduct business activities. With the help of the Office package, e-office operations, and Microsoft Teams, we continued to communicate daily, hold classes, meetings, and implement projects. The Digital Postman enabled contactless delivery of packages, and virtualization ensured uninterrupted work from home.

2. What did you learn?

– We all immediately realized that physical isolation does not mean social isolation. People are connected, working, and creating. It is also positive that we have realized that the digital revolution has enabled all of us a higher standard of living. We will certainly maintain focus on productivity and development. We will work smarter and better.

3. What will you integrate into future work?

– After the challenges due to the spread of the infection pass, we will certainly continue to use the digital tools we are using now to be faster and more efficient and, most importantly, more productive.

During the pandemic, the Post also announced a project to establish three hundred parcel machines across Croatia that will allow for the pickup of packages at any time of day or night. HP Express was rebranded to Paket24 at the beginning of the year, and a new platform Pošta.hr is being developed, as well as the ‘Identity’ project so that citizens can manage their packages.

– We are changing the paradigm of the Post. We will no longer deliver to an address, but to the recipient by name and surname regardless of where they are in Croatia. Digitalization is the main component of the ‘Pošta2022’ strategy and the philosophy of this company, and we have truly lived it for the past three to four years. We will continue to accelerate until Croatian Post reaches the level of the most developed postal operators in Europe – concludes Čulo, for whom technology is the main ally in overcoming the challenges of the present and the future.

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The article was created in collaboration with Hrvatski Telekom.

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