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Change Management: Skills of a Successful Leader in Conditions of Organizational Change

It is a well-known saying that change is the only constant, and the only thing we can be sure of about the future is that it will be different. Guided by such views, it is easy to understand why corporate management is under permanent pressure from organizational transformation. Maintaining harmony between the company and its environment is not a temporary task but a continuous process.

Too often, the analysis of organizational changes within a company takes place in narrow managerial circles high up the corporate hierarchical ladder. The reasons are clear, from keeping confidential information away from competitors’ attention to preserving stability and focus within the company before making a decision about organizational change.

Characteristics and Behaviors of Successful Leaders in Conditions of Organizational Change

The key challenges of successful organizational transformation primarily arise in the implementation phase, when the needs for key competencies of successful managers (focus on short-term, stability, and efficiency) are largely replaced by the needs for key competencies of leaders (focus on people, proactivity, long-term, and sustainability).

Many successful managers are unaware of the necessity to change the paradigm of their actions when they find themselves in the process of organizational transformation. Therefore, they apply a predominantly managerial approach to change management that does not sufficiently support their successful implementation. Thus, the key question is what leadership skills are necessary for the successful implementation of organizational changes?

Due to the uncertainty that every change brings, including business changes, especially among employees who are the key bearers of change, it is essential to create a positive climate in the company before embarking on change. Good leaders recognize individuals who have a proactive and positive approach in their actions and appoint such individuals as key bearers of change. Positive individuals have understanding and patience for others, and by building relationships with other employees based on these strengths, they act cohesively and soothingly on their environment. They are the bearers of trust.

Good leaders also understand the importance of creating readiness for change. This is primarily manifested through symbolic beginnings of the transformation process through special (often public) events, clearly emphasizing commitment to the new direction. At the same time, they support the efforts of those employees who have recognized and accepted the importance of transformation as a key enabler of the necessary changes.

For the desired change to occur, ALL employees must believe in it, not just management!

Creating employee readiness for change builds on their acceptance of a new and different vision of a better future, both for the company and for their role in the transformed company. The vision that motivates employees to actively engage in organizational transformation is not limited solely to a rationally and logically presented thought. Moreover, it reflects a deeper meaning of the transformation itself and touches on the universal values that employees share to foster optimism and create mental images of a better future.

The commitment of leaders to successfully implement organizational transformation is reinforced by publicly presenting the reasons for organizational transformation and the new direction of the company to all stakeholder groups surrounding the company. At the same time, through the first successful, publicly explained steps in the transformation, enthusiasm is generated and employee commitment to the new direction is created.

The role of leaders in the aforementioned steps of the company’s transformation is primarily to work through people and with people with the aim of creating allies and partners in the transformation process.

American Master of Science Program for Future Leaders

The prestigious American university RIT has been conducting a Master of Science program in Service Leadership and Innovation at its Zagreb campus for several years. This is a unique program that prepares participants to adapt their organizations to changes and achieve measurable outcomes using innovations in business management. The program is intended for anyone who wants to acquire advanced knowledge and skills in the areas of innovation, leadership, and management. Participants are expected to have advanced knowledge of the English language. The program is tailored for working individuals. Upon completion of the program, participants receive an internationally recognized American diploma issued by RIT. More information about applications and scholarships can be obtained by phone at + 385 (0)1 643 9100, by email at [email protected], or through the website www.croatia.rit.edu.

Written by: Dr. Milivoj Marković, RIT Croatia, Head of the International Business Program