Poreč Studio Sonda Wins Two Red Dot Global Design Awards

One of the longest-standing and most influential institutions for evaluating works in design and creative communications, Red Dot communication award, has awarded Poreč designers Studio Sonda for two works related to the culture of the Istrian peninsula.

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Posters for the Booktiga 2018 used book festival organized by the Poreč City Library and ‘Guide to Water’, or the project ‘The Book that Saves Water’ by author Elena Uljančić Vekić, both designed by Studio Sonda, were awarded the Red Dot design award. The Booktiga poster even won a special Best of the Best recognition and is nominated for the Grand Prix as the best in its category.

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24 international experts, jury members, selected these works from 8,600 submissions from around the world, and the Red Dot Best of the Best recognition falls within the top 0.7% of the best works among all submissions. The award will be presented to Studio Sonda at a formal ceremony at the Konzerthaus in Berlin, after which the works will be exhibited at the same location, and then move to the Museum for Communication Berlin where they will be on display until January 13, 2019.

This is the 13th Red Dot award for Studio Sonda and the second Red Dot Best of the Best award.

Description of the awarded works:

Booktiga 2018: Return Yourself to the Library

The communication solution goes a step further and, by applying all previous dates of the fair, while clearly highlighting this year’s, conveys that it is not always important to continuously borrow and return only books to the library – but also ourselves! The poster gains additional value in correlation with the placement: applied in various public situations, it reminds us of the importance of returning to books at a time when we are occupied with many other contents.

The exploitation of used books in libraries is most evident through the constant re-borrowing of the same books, and the reminder of the return date placed on the back of the book is a universal symbol of borrowing books and thus represents the visual backbone of the concept.

The Book that Saves Water:

The Book that Saves Water was created as a logical result of the need to print and shape a monograph of years of research on water supply in the history of the city of Poreč, a work by historian Dr. Elena Uljančić-Vekić. As the topic itself illuminates the history of water supply and speaks of the efforts of individuals to access this precious resource, the concept reflects on water conservation even through its execution.

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By selecting paper and exploring the possibilities of using less water in the printing technique, 7,355 liters of water were saved compared to standard non-recyclable paper and conventional printing techniques. For comparison, an average person needs 50 liters daily for meal preparation and personal hygiene, so this project achieved water savings sufficient for approximately five months of normal living for an individual.

The book further does not use any additional graphic elements, conveying the message in its core – concrete water savings. Thus, a work that speaks of the importance of preserving water resources, through its very design, conveys that water savings are possible and important at every step.