Juventus sold 520,000 jerseys and earned 55 million euros in the first 24 hours after Ronaldo’s arrival

Juventus sold an incredible 520,000 jerseys in the first 24 hours of Ronaldo’s reign in Turin, earning around 55 million euros. In the entire 2016/2017 season, they sold 850,000 jerseys. On the first day, Juventus gained another 1.1 million followers on social media, and to date, the club is 20 percent more popular on Twitter, Facebook, and Instagram than before Ronaldo’s arrival. For comparison, Real lost 1.2 million followers across all platforms in the first two days after Ronaldo’s departure.

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In addition to Juventus, all other clubs are benefiting from Ronaldo’s arrival in Italy. Ticket prices for Serie A matches have increased by up to 600 percent. For example, Parma will host Juventus in the 3rd round. The cheapest ticket for the Ennio Tardini stadium usually costs 25 euros, but for the match against Juventus, one must pay as much as 178 euros. Other tickets were priced at 60, 70, 100, and 150 euros, while for the clash with the current champions, prices jumped to 233, 386, and 450 euros, and a similar practice is observed among other clubs in the league.

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Juventus paid 117 million euros for Ronaldo and will spend another 120 million euros on his salary. With bonuses, the total cost could reach up to 300 million euros. However, this will prove to be a mere trifle considering how much profit the club will gain from his arrival, writes Index about the “Ronaldo effect.”