A six-year-old boy, whose toy review videos attract billions of views on YouTube, will debut his line of ‘slime’ and plush and other types of toys next month at Walmart, the company announced.
The star of the YouTube channel Ryan ToysReview, known simply as Ryan, helped select the toys and clothing that will be sold under the name ‘Ryan’s World’, announced the children’s media company pocket.watch, which also conducted negotiations with Walmart.
Products from ‘Ryan’s World’ will be exclusively sold in over 2,500 stores in the U.S. and on the website Walmart.com starting August 6. The toys will also be available at other retailers in October.
Ryan’s 6 YouTube channels delight children and gather over a billion views per month where he plays and reviews toys. His family has decided to keep his last name secret to protect him given that he is only 6 years old.
Ryan’s World products are designed for children aged 3 and up, and are the first such line on the market, writes Reuters.
