In addition to filling the hearts of fans with pride, the Croatian national football team indirectly fills the treasury. Last Sunday, during the match against Denmark, according to data from the Tax Administration, invoices worth 429 million kuna passed through the fiscalization system. In comparison, this is 8.2 percent more than on the same day a week earlier, reports Večernji list.
Analysts predict that consumer spending during the month of football will increase by more than 2 billion kuna compared to the same period last year. Citizens spent the most during the match against Argentina, with a 14 percent increase in turnover that day, 5 percent during the match against Nigeria, and 4 percent more than a week earlier during the match against Iceland.
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This was confirmed by Pero Ivanković, president of the Association of Beer, Malt, and Hops Producers HKG, who claims that major sporting events, especially European and World Cup football championships, significantly boost the economy through increased consumption, and the beer industry has always played a leading role in creating a good atmosphere in the sports environment, contributing positively to overall economic trends in the manufacturing sector in Croatia.
– The overall impact of the brewing sector is increasing over time, and the sector has achieved growth even during the recession, indicating its strong potential for generating economic activity in the country. Therefore, it can be expected that consumption during the World Cup and the activities of leading brewing companies in Croatia will contribute to the overall growth of the beer market in Croatia, Ivanković commented for Večernji list.
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The average beer consumption in Croatia is 79 liters per capita, and during the championship in Russia, when the Croatian national team plays, an increase of 7,000 to 12,000 hectoliters per match is expected, Ivanković emphasized.
Producers of beer, snacks, televisions, hospitality providers, travel agencies, betting shops, and the state budget benefit the most, as well as the entire country, because if the Croatian national team reaches the finals, it will be an excellent promotion of our country in the world.
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Private consultant Drago Munjiza says that turnover in the HoReCa sector (hotels, restaurants, cafes), where matches are organized for viewing, increases by more than 100% compared to a standard day, making it a challenge to serve guests who are not price-sensitive at that time. The turnover of betting shops, especially online ones during matches, also increases by more than 100%, while in stores, total standard turnover increases by 25%, and the sale of fan souvenirs, snacks, beer, cigarettes, alcoholic and non-alcoholic beverages increases by up to 80% compared to standard turnover, estimates Munjiza, asserting that retail, gas stations, travel agencies, and producers would have a record year – both in turnover and profit if Croatia reaches the finals.
Turnover in the HoReCa sector increases by more than 100% compared to a standard day. The turnover of betting shops, especially online ones during matches, also increases by more than 100%, while in stores, total standard turnover increases by 25%, and the sale of fan souvenirs, snacks, beer, cigarettes, alcoholic and non-alcoholic beverages increases by up to 80% compared to standard turnover, said private consultant Drago Munjiza for Večernji list, asserting that retail, gas stations, travel agencies, and producers would have a record year if Croatia reaches the finals.
