The 5th export conference Smart Know What Export Is, organized by Lider, has begun at the Panorama Zagreb Hotel. In the introductory part of the conference, the editor-in-chief of Lider Miodrag Šajatović emphasized the importance of export for GDP growth.
– Basic consumption, government consumption, investments, and exports are the generators of GDP growth, which can reach a rate of five percent solely through the export of value-added goods, enabling a salary greater than 1000 euros, which would positively impact demographics – said Šajatović, highlighting that Lider established the Club of Exporters six years ago and two years ago launched the Lider Invest initiative – a selection of the best investments aimed at export.
>>>Today in Croatia – Leader’s Export Conference
Now follows a new initiative – Export Deserves to Be News – aimed at ensuring that news about exporters’ successes receives the same media coverage as that of tourism, as tourism earns nine billion euros annually, while exports earn 14 billion euros. For example, Vetropack will export 100 million glass bottles in the first three months of next year, the Spider group has exported the first truck of chamomile to Kenya this year, and DIV has delivered 1000 tons of screws to South Africa – Šajatović noted, emphasizing that Lider will strive to collaborate with colleagues from other media to promote such news to receive the same status in the media as tourism news.
The conference continued with a presentation by Gordija Sušić, director of the Economic Analysis Directorate of the HNB, on the impact of protectionism on exporters, reflecting on the influence of the USA on the global market.
