Disney and Twitter announced on Monday an agreement under which the entertainment giant will create content for the social network, particularly programs for its sports television subsidiary ESPN.
The content will include live broadcasts, the format of which is expected to be revealed this week in several presentations to advertisers, the companies announced in a joint statement.
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This is an important partnership for Twitter, which has just announced its first two positive quarterly results and is currently trying to solidify its economic model.
Video content is expected to be offered on Twitter and other Disney subsidiaries, particularly ABC stations and Marvel Studios.
