When highly qualified creatives from the best domestic agencies gather in one place, it is clear that the jury faces an incredibly difficult task – to find works that stand out with their creative ideas and in some way push the creative boundaries in the domestic advertising industry.
The winners of the IdejaX award for 2018 are: (Trumpets and fanfare)
Gold
“Moms and Dads are the Law” by BBDO Zagreb agency and advertiser Zagrebačka pivovara in the Beverage category
“Iskon casting” by Señor agency and advertiser Iskon Internet in the Telecommunications category
“Dear Mr. President” by Imago Ogilvy agency for advertiser Jamnica in the Social Actions category
Silver
“We Believe in Good” by Bruketa&Žinić&Grey agency and advertiser Žito in the Food category
“Investing in Culture is Worth It” by Bruketa&Žinić&Grey agency and advertiser Heineken Croatia in the Beverage category
“#showyourteeth” by Ideo agency and advertiser Neva in the Fashion, Health, Beauty category “Sunday Lunch” by I TO NIJE SVE! agency and advertiser VEKA-ING in the Retail and Household category
“Applause for Mosquitoes” by Bruketa&Žinić&Grey agency and advertiser Teatar EXIT in the Tourism, Culture and Leisure category
“BOOKtiga 2017 – International Festival of Read Books” by Studio Sonda agency and advertiser Gradska knjižnica Poreč in the Tourism, Culture and Leisure category
“#thereisno” by Bruketa&Žinić&Grey agency and advertiser Vipnet in the Telecommunications category
“Iskoners are used to SMART” by Señor agency and advertiser Iskon Internet in the Telecommunications category
“Jogging with Leek” by Utorak agency and advertiser Croatian Health Insurance Institute in the Financial and Insurance Services category
“Just Brave” by BBDO Zagreb agency and advertiser Zagrebačka pivovara in the Social Actions category
“Mix it up” by Bruketa&Žinić&Grey agency and advertiser IGEPA in the Corporate Communications category
“Iskon casting” by Señor agency in the Best Overall Campaign category
Bronze
“Cheese, and Wine” by Švicarska agency and advertiser Dukat dairy industry in the Food category
“Enterprising People” by BBDO Zagreb agency and advertiser Zagrebačka pivovara in the Beverage category
“Stain” by McCann Zagreb agency and advertiser Gorenje in the Retail and Household category
“You Never Know What Life Brings” by Bruketa&Žinić&Grey agency and advertiser Croatia osiguranje in the Financial and Insurance Services category
“Deathphone” by Señor agency for advertiser Outdoor Akzent in the Social Actions category
“Short Stories for Long Memory” by Švicarska agency and advertiser Njuškalo in the Corporate Communications category
“Investing in Culture is Worth It” by Bruketa&Žinić&Grey agency and advertiser HEINEKEN Croatia in the Best Overall Campaign category
“#thereisno” by Bruketa&Žinić&Grey agency and advertiser Vipnet in the Best Overall Campaign category
Agency of the Year
Bruketa&Žinić&Grey
Advertiser of the Year
Iskon Internet
Best Copywriting
“BOOKtiga 2017 – International Festival of Read Books”, by Studio Sonda agency and advertiser Gradska knjižnica Poreč
Best Design
“Mix it up”, by Bruketa&Žinić&Grey agency and advertiser IGEPA
Best Art Direction
“#thereisno”, by Bruketa&Žinić&Grey agency and advertiser Vipnet
Best Performance Skill, Production or Use of Technology in an Advertising Medium
“Experience More”, by BBDO Zagreb agency and advertiser T- Hrvatski telekom
>>>Filip Rabuzin: Corporate Social Responsibility is a Key Factor for the Sustainable Future of Heineken Croatia
Most Promising!
One day, one of them will firmly hold the statue of the most desirable lion cub in the advertising industry – the one from Cannes. However, to get there, they need to take it step by step. The first serious step in their creative growth is Young Lions. As every year, the competition was fierce, making it no easy task for the jury.
The Grand Prix of the Young Lions competition for 2018 was won by: Matko Buntić and Fran Mubrin from agency 404 for the work Wild Awake.
Winners in the PRINT category
Ivana Drezga and Stella Bogovac from agency I TO NIJE SVE! for the work “Getting back to nature”
Winners in the DESIGN category
Ana Sakač and Jelena Rebrnjak from agency Degordian for the work “The Elements Of European Safari”
Winners in the DIGITAL category
Fran Mubrin and Matko Buntić from agency 404 for the work “Wild Awake”
Winners in the PR category
Marina Gugić and Danijela Kobeščak from agency Komunikacijski laboratorij for the work “Proud of the wild”
Winners in the MEDIA category
Barbara Vugec and Marko Matejčić from agency MediaCom Central Europe Zagreb for the work “Unblocking The Wild Europe”
We have the winners of the Effie and MIXX competitions!
Most Effie!
After exhausting and lengthy deliberation, the expert jury full of seasoned professionals and experts presented to the public the names of those who will leave the Communication Days heavier by exactly as much as the weight of the Effie award, a prestigious award given to agencies and projects that have succeeded in uniting creativity and results.
Here are the names of the Effie award winners for 2018: (Trumpets and fanfare)
Grand Prix + Gold
Ožujsko beer – campaign “Žuja is the Law (2015-2017)” in the Long-Term Effectiveness category for client Zagrebačka pivovara, agencies: BBDO Zagreb, Universal McCann, Degordian, Pragma communications.
>>>Communication Days: Bruketa&Žinić&Grey named Agency of the Year for the tenth time
Gold
Pipi – campaign “It Hurts Me Pipi” in the Beverage (alcoholic and non-alcoholic) category for client Dalmacijavino Split, agencies: Imago advertising agency, Jedinica and nula.
Brufen Effect – campaign “Don’t Torture Yourself” in the Consumer Goods category for client Mylan Croatia, agencies: Señor, Advans, Central Unit.
Ožujsko beer – campaign “Be Brave – Scratch with a Reason” in the Non-Profit, Pro Bono, Humanitarian Campaigns category for client Zagrebačka pivovara, agencies: BBDO Zagreb, Universal McCann, Degordian, Pragma communications.
Silver
Karlovačko – campaign “As You Sow, So Shall You Drink” in the Beverage (alcoholic and non-alcoholic) category for client Heineken Croatia, agencies: Bruketa&Žinić&Grey, Starcom/Publicis One.
Ožujsko beer – campaign “Moms and Dads are the Law” in the Beverage (alcoholic and non-alcoholic) category for client Zagrebačka pivovara, agencies: BBDO Zagreb, Universal McCann, Degordian.
Bronze
Old Fox – campaign “Launching Old Fox – Go Hunting and Awaken the Old Fox Within” in the Beverage (alcoholic and non-alcoholic) category for client Heineken Croatia, agencies: Publicis, Starcom/Publicis One.
Iskon Internet – campaign “Iskon Casting” in the Telecommunications Services category for client Iskon, agencies: Señor, Pro Media Group, 404, Central Unit.
Tele2 – campaign “Home Internet” in the Telecommunications Services category for client Tele2, agencies: Imago advertising agency, Media Polis.
Croatia osiguranje – campaign “Croatia is Croatia – We Write History Ourselves” in the Corporate Reputation, Image and Identity category for client Croatia osiguranje, agencies: Bruketa&Žinić&Grey, Brigada, Millenium promotion.
Most Outstanding in Digital!
The jury also faced an equally exhausting task of selecting the one standout among a large number of brilliant digital projects. Which agency this year demonstrated that with exceptional creativity, strategy, execution, and innovative use of media, it can achieve top results? We finally know that too.
Winners of the MIXX awards for 2018
Best Website: Vipnet.hr, web.burza for client VIPnet
Best Mobile App: Terappia, Infinum for client Novartis
Best Tech & Innovation: Photo – recognition, Undabot for client Njuškalo
Best Social: Vip YouTube Academy, Degordian for client VIPnet
Best Search: Searching Bike.hr in 2017, SeekandHit for client Sensus Grupa
Best Branded Content: Vipme There is No, Bruketa&Žinić&Grey for client VIPnet
Best Media Strategy: Shake&Take 2.0, 404 for client Coca-Cola Adria
Direct Response and Lead Generation Campaign: Project Meandar, M+ Agency for client Feal IN
Cross-Media Integration Campaign: Croatia is Croatia – We Write History Ourselves, Bruketa&Žinić&Grey for client Croatia osiguranje
Brand Awareness Campaign: Beck’s – Scratch4Art, 404 for client Zagrebačka pivovara
Best in Show: It Hurts Me Pipi, Imago Ogilvy for client Dalmacijavino
