SAP Completes Acquisition of Callidus Software

Last week, SAP completed the acquisition process of Callidus Software, a market leader known for its sales management and CPQ (Configure-Price-Quote) applications. These applications, branded as CallidusCloud, will provide SAP users with the most comprehensive and differentiated portfolio of customer relationship management (CRM) products in the cloud. This positions SAP as a leader in the $46 billion CRM market.

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CallidusCloud products, combined with tools from companies that SAP has acquired in recent years, such as the e-commerce company Hybris and Gigya for managing online customer profiles, form SAP’s new front-office suite of intelligent customer experience management solutions:

• CallidusCloud solutions help companies motivate and empower sales personnel,
• Gigya solutions assist companies in adopting a digital approach to marketing, sales, and services while building quality online relationships with customers through appropriate management and collection of customer data – which is particularly important in the context of the upcoming General Data Protection Regulation (GDPR),
• SAP Hybris marketing solutions help marketers engage customers throughout the customer journey (customer journey),
• SAP Hybris service solutions focus on customer retention and enable companies to anticipate how they can offer the best service to customers, and
• SAP Hybris omnichannel solutions for e-commerce and revenue tracking allow companies to engage customers through any channel and device, instantly converting transactions into revenue and growth.

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In this way, SAP provides companies with a new CRM to help them reassess customer experience in marketing, sales, service delivery, and data management. At a time when trust is more important than ever and with the GDPR enforcement date approaching, companies have the opportunity to regain customer loyalty. Those companies that adapt the ways they engage their customers, allowing them control over their own digital identities, will succeed in this endeavor.

Rob Enslin, a member of the Executive Board of SAP SE and President of SAP Cloud Business Group, stated: “By merging the front office and back office and connecting it to the digital core, we are redefining CRM. Thanks to SAP Hybris solutions, we already have some of the strongest tools for customer experience management on the market. By empowering our CRM with CallidusCloud, we fulfill our promise of providing an end-to-end intelligent suite of customer relationship management solutions. When you integrate the front office with SAP S/4 HANA and SAP Cloud Platform, you get what executives want in digital business.”

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Product Availability

SAP plans to consolidate CallidusCloud’s assets under the continued leadership of Leslie Stretch, CEO of CallidusCloud, within the SAP Hybris cloud portfolio. The combined portfolio includes sales automation, sales performance management, sales enablement and execution (CPQ and subscription billing). The existing leadership will continue to be responsible for CallidusCloud and support the integration of CallidusCloud solutions with third-party installations. CallidusCloud solutions are expected to be sold both independently and in packages with other SAP solutions.

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SAP Helps Companies

As a market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries operate better. From backend support to meeting rooms, from warehouses to stores, desktops to mobile devices – SAP empowers people and organizations to work together more efficiently and leverage business insights more effectively to stay ahead of the competition. SAP’s applications and services enable profitable operations for more than 378,000 customers in the business and public sectors, continuous adaptation, and sustainable growth.