New HoReCa: Quick Solutions for a Channel Worth Plus-Minus Two Billion Euros

The exact value of the HoReCa market, where hoteliers, restaurateurs, suppliers, and manufacturers of consumer goods exchange their products, services, and business models, is still only a matter of speculation. As Lider’s journalist Željka Laslavić writes in the ‘HoReCa’ edition, ‘the statistical priority is counting tourists, not the overall impact of tourism on the economy.’

Some estimates suggest that more than two billion euros circulate annually in HoReCa, and it is from this channel that the first signals about the tourist season are coming. The ‘HoReCa’ edition brings trends in gastronomy, food products, non-alcoholic and alcoholic beverages, hygiene, interior and exterior furnishing, information and communication technology… It presents quick and effective solutions to enhance the hospitality and tourism offerings.

>>>Agrolaguna: New Line of Wine Exclusively for the HoReCa Channel

For example, one of the solutions to bridge the chronic labor shortage in tourism lies in ready-made and semi-prepared food, and it is intriguing how revenue from health tourism could triple. March and April are also crucial months for tourist loans, and it is worthwhile to monitor programs and calls for co-financing tourism activities.

‘HoReCa’, among other things, explains how Croatian indigenous recipes have been fried since the seventh century, that pušipel can conquer the world, which spices the difference between mediocrity and uniqueness, and that a millennial’s life is too short to drink bad alcohol. How national parks have become fragrant and why people willingly come to cafes are also some of the stories from the edition that offers tools against seasonality.