AdBlock Arrives at the Communication Days

On Tuesday, the complete program of the Communication Days festival was presented, which will take place from April 12 to 15 in Rovinj. The organizers have so far introduced notable names, but they have saved one more ‘ace up their sleeve’ and chose to announce the arrival of AdBlock for the final presentation. On behalf of AdBlock, a system designed to block ads, Laura Sophie Dornheim, head of communications at the software company Eyeo, which is behind AdBlock Plus, AdBlock Browser, and Flattr, a microtransaction service, will speak.

– The Communication Days festival is a place where current global practices from the communication industry are presented. Certainly, we bring speakers who talk about the best global practices, but we also allow visitors to discuss with individuals whose ways of working we question, but we cannot ignore the fact of how much that work influences the direction of industry development and its perception in the public, emphasized Davor Bruketa, CEO of HURA, on the occasion of the program presentation.

>>>The Communication Days will host marketing icon Susan Credle

Speaking about the impact of the Communication Days festival, Bruketa stated that there are more and more Croatian agencies winning awards worldwide and working for foreign clients, thus reducing dependence on the domestic market. He emphasized that the marketing industry is growing here and employing young people, which is just one of the positive aspects of such an event aimed at popularizing the profession.

The director of the Communication Days and the festival program director, Dunja Ivana Ballon, added that this year they are bringing big names and expect an even greater audience response.

– At the Communication Days, the campaign manager for American President Donald Trump, the global creative director of one of the leading social networks – Twitter, and a representative of a company that deals with ad blocking, while also promoting the so-called Acceptable Ads initiative, will speak, emphasized Ballon.

>>>An award-winning multimedia artist who ‘draws with his gaze’ is coming to the Communication Days

Along with the AdBlock representative, the arrival of Kodi Foster, Vice President of Data Strategy at Viacom, the sixth-largest media conglomerate in the world, which also owns the production company Paramount Pictures and popular channels like MTV and Comedy Central, has been announced. Kodi is involved in synthesizing Viacom’s data and translating it into content and integrated marketing communication, which he will discuss at the Communication Days.

The festival will take place from April 12 to 15 in Rovinj, and the program will run simultaneously in three halls. Among the speakers announced so far, notable figures include: Jayanta Jenkins, global creative director of Twitter, Brad Parscale, campaign director for Donald Trump, Susan Credle, one of the most powerful women in the marketing industry, Mr. Bingo, an illustrator and architect of controversial projects, and Graham Fink, one of the most awarded creative directors in the world.

In addition to the selection of lectures, the best advertisers and agencies in Croatia will be announced at the Communication Days as part of national professional competitions – Effie for effectiveness, IdejaX for creativity, Mixx for digital, and Young Lions Croatia for young talents in the industry.