Megatrend Held Conference on the Future of Business Communication

On Friday, March 16, at the Dubrovnik Hotel in Zagreb, a business intelligence conference titled Partnering with Ideas was held, organized by Megatrend Business Solutions, aimed at presenting innovations in the world of business analytics. The event was attended by numerous players from the business world interested in current trends in data analytics of business information, featuring four presentations.

The first among them, titled IBM Cognos & IBCS – The Future of Business Communication, was led by Danko Sabolović, business advisor for accounting and finance and Josip Spajić, business solutions consultant from Megatrend.

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IBM Cognos, a business analytics system, in tandem with IBCS, a proposal for an international standard for business communication, offers users a faster and more efficient way to create business reports that are also visually clearer. Its goal is to speed up report creation measured in as few mouse clicks as possible, and to enable the creation of business reports by non-experts, so-called light users, making the entire process less laborious, Sabolović and Spajić stated.

Reports created in accordance with the IBCS standard are much clearer and allow for a much easier insight into essential information at first glance, emphasized Sabolović and Spajić.

The presentation on Watson Analytics, IBM’s cloud service for data analysis and visualization, was delivered by Jelena Škalec from IBM. A brief demonstration of using Watson with real data was shown, illustrating how simple it is to use this highly advanced system, designed specifically for those ready to incorporate a ‘do-it-yourself’ approach to business analytics.

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Sanja Terziev, business solutions consultant from Megatrend, delivered a presentation titled ‘Planning is Always in Fashion’ in which she discussed how tools from the world of business analytics change like fashion, making it essential to always stay updated.

The final presentation was titled Business Optimization, delivered by Marko Dobrinić, also a business solutions consultant from Megatrend, who spoke about CPLEX, the award-winning IBM optimization software.

The possibilities for implementation are as diverse as the sectors in the economy, and its application is possible in almost all fields, from communication, distribution, finance, industry, and even in public administration, and almost always leads to improved business results, he stated.