Unlike many online dating profiles, the data does not lie. And it tells us: every day in the world of online dating, there are five million dates. One million of them arrange to meet in person. However, how many first dates end with romantic intentions and how many with at least a semi-decent act of… love? Exactly.
But don’t worry, Diesel is here to help. For all of us who have been trapped on a first date and wished to teleport away, here are JoggJeans, jeans created for escaping a bad date.
Inspired by unsuccessful internet love stories, Diesel has created an online film that showcases why JoggJeans are made for going on romantic encounters.
A guy goes on dates where he meets many characters. From the ice queen to a man named Monika who (you probably guessed it) does not look like his profile picture.
The film is just part of a global campaign designed by Publicis Italy aimed at informing and equipping serial “date-ers” with the right gear for escape.
So, the next time you find yourself on a date with someone who wants to live with you in the woods far from civilization, don’t just sit politely. Make sure you wear JoggJeans, stand up, and run.
That’s why Diesel made them.
