Lindt ‘targets’ new sweet consumers in Japan, China, South Africa, Brazil, and Russia

Swiss chocolate manufacturer Lindt & Spruengli aims to attract more chocolate lovers in Japan, China, South Africa, Brazil, and Russia, emphasizing that this group of countries represents “huge potential” for them.

In Lindt’s annual business results report, it was highlighted that their subsidiaries in these five countries achieved an “above-average result” in 2017, with organic growth of 12.4 percent.

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– This positive trend generates increasing consumer demand for quality, greater purchasing power, and a stronger desire for chocolate with a high cocoa content, stated the leading manufacturer in the affordable luxury chocolate segment.

Net profit of the company rose to 389 million euros.

In other parts of the world, people also succumbed to the temptation of Lindt chocolates, with the company’s net profit increasing by 7.8 percent last year, reaching 452.5 million Swiss francs (389 million euros), according to a report released on Tuesday.

Lindt emphasizes improvements in the market for key raw materials, cocoa, cocoa butter, and sugar, noting that “the harvest in 2016/2017 was much better, allowing prices to return from record to normal levels.”

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They note that good news came from all regions, except for the United States, the largest chocolate market in the world, where Lindt recorded a slight decline in sales last year.

The weaker result did not prevent the Swiss company from attracting American customers with new packaging and discounts during Christmas, nor from repeatedly launching sugar-free chocolates on the market.