Valamar Riviera Group achieved total revenues of 1.84 billion kuna last year, an increase of 16.6 percent compared to the previous year, while net profit decreased by 28.4 percent to 245.1 million kuna, according to the revised consolidated financial report published by this hotel and tourism company on Wednesday.
Valamar’s sales revenues last year amounted to 1.76 billion kuna, which is 20.6 percent higher than the previous year.
This growth is primarily the result of a 23 percent increase in pension revenues (accommodation, food, and beverage), which amounted to 1.45 billion kuna in 2017, as well as an increase in revenues from other operational departments (by 17 million kuna, including rental and sports revenues, laundry services, travel agency, etc.), Valamar explains.
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The growth in pension revenues, as noted by Valamar, was most influenced by the acquisition of the Imperial in Rab, an intensive investment cycle to increase competitiveness and improve the quality of facilities and services, optimization of distribution and price management in line with increased demand, as well as better occupancy rates and excellent business results during the first half of last year.
Last year, the group recorded over 6.17 million overnight stays, an increase of 20 percent compared to the previous year, and the average daily price also increased by 6.4 percent (from 516 kuna in 2016 to 548 kuna last year).
Valamar’s operating costs increased by 20.6 percent to 1.15 billion kuna. The company explains this by the consolidation of Imperial, an increase in material costs due to higher business volume, a policy of increasing employee salaries, and new hiring “which is necessary for carrying out the intensive investment cycle, as well as for providing quality service in new premium and upscale tourism products.”
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Valamar also points out that the group achieved a strong growth in adjusted EBITDA of 20 percent to 623 million kuna during the past year. This growth, they emphasize, is primarily due to the high increase in sales revenues and active management of operational efficiency, resulting in an adjusted EBITDA margin of 35 percent (compared to 34.9 percent in 2016). The high margin was achieved despite this year’s negative impact of a lower seasonal exchange rate of euro/kuna and an increase in the VAT rate on hospitality services from 13 to 25 percent as of January 1, 2017, Valamar explains.
