Stanić Beverages Croatia with the Juicy brand enters Bahrain, Egypt, and Yemen

The Juicy brand made its second appearance in the United Arab Emirates at one of the largest and most influential food fairs – Gulfood – which spans 100,000 m², gathers 5,000 exhibitors from around the world, and attracts over 100,000 visitors to the Dubai World Trade Center.

The Juicy brand has been present in the United Arab Emirates market since 2015, and two years after entering the new market, the sales of Juicy juices increased by 3.5 times. The total export of Stanić Beverages to MENA region countries, specifically to the United Arab Emirates, Saudi Arabia, Oman, and Qatar, has increased ninefold compared to 2016.

With the growth of juice sales in the MENA region markets, where the Juicy brand is already present, the result of Stanić Beverages Croatia’s participation in the Gulfood festival is further expansion of exports to Bahrain, Yemen, and Egypt.

>>> Stanić Beverage expands Juicy to the Middle East and North Africa

– Export is a very important item in Stanić Beverages’ sales strategy. For two years, we have been intensively working on strengthening the position of the Juicy brand in the MENA region, and I can proudly say that we are also responsible for the overall strengthening of the image of Croatian companies in terms of premium product quality and a high degree of business professionalism. For a specific product to become a brand in a new market, it is very important to brand the country it comes from, so the support of state institutions and business associations is very important for the successful placement of Croatian companies in the Middle East, emphasized Svjetlan Stanić, director and owner of Stanić Beverages Croatia upon returning from Dubai to Croatia.

At the beginning of March this year, Juicy juices will also be available in Carrefour, the leading retail chain in Dubai. The fact that Juicy is on the shelves of the two largest retail chains in the United Arab Emirates – Carrefour and Union Coop, where it has been present since 2017, confirms its position as a relevant brand in the market.

>>> After the Middle East, Stanić Beverages juices are conquering the Asian market

Juicy juices were included two years ago in the offerings of some of the most famous restaurant and club chains in Dubai, among which Cipriani, Blue Marlin Ibiza, The Act, Roberto’s, and Dubai Creek Golf & Yacht Club stand out, and recently Juicy has also been present in the world-renowned restaurant chain Novikov, as well as in the Ritz Carlton and Five Resorts and Hotels, and the restaurants Catch Dubai, Maison rouge, Masti Dubai, and Soho garden. Thanks to the wide distribution of the Juicy brand in Dubai, Juicy cranberry is one of the best-selling juices in the HoReCa channel.