Festival visitors will hear global practices on the application of artificial intelligence in the banking sector, the use of virtual reality in conveying emotions and storytelling, and the importance of data analysis and GDPR.
This year’s focus of the Communication Days festival is on the symbiosis of technology and creativity, which is confirmed by the announced speakers, distinguished experts Christoffer Malmer, Steve Lok, and Sol Rogers.
Christofer Malmer – expert in Fintech investments
Christoffer Malmer is one of the leading figures of a major advertiser, the leading Scandinavian bank Skandinaviska Enskilda Banken (SEB), who will speak at the festival with the support of the Embassy of Sweden. Malmer is regarded as one of the foremost experts in fintech investments. At the festival, he will discuss the latest technological achievements of the bank, such as the use of AI (artificial intelligence) platforms in practice and for business improvement, and will introduce the bank’s digital assistant, a virtual agent named Amelia. Amelia is an AI platform that solves problems like a human, with significantly greater speed, communicates with customers in conversational language, and tracks emotions.
>>>Twitter Director and master of promoting Trump at the spicy, provocative Communication Days
Steve Lok – how to use GDPR to enhance business
The organizers have so far announced this year’s speakers: Jayanta Jenkins, creative director of Twitter, Brad Parscale, director of digital media for Donald J. Trump’s presidential campaign, Susan Credle, one of the most powerful women in the marketing industry, Mr. Bing, a top illustrator, Graham Fink, a multimedia artist, and public relations experts: Gabriela Lungu and Hermes Holm.
Steve Lok will speak about how to use GDPR to enhance business and what the right actionable strategies are in the battle for data. Lok, who comes from the magazine “The Economist”, is a well-known visionary and data science guru who creates trends. At the Communication Days, he will discuss the current situation in the industry related to GDPR regulation, with a focus on digital transformation and proposals for innovative tactics for advertisers that they can use to improve their business in the new era of GDPR. Steve has 22 years of experience and has received numerous awards for his work in using data in marketing acquisitions, such as gold at Cannes, DMA Grand Prix, and the recent IPA award for the smartest use of data and technology.
>>>The Communication Days will host marketing icon Susan Credle
Sol Rogers – how to capture the audience’s attention
Visitors to the Communication Days will have the opportunity to learn how to creatively and innovatively capture the audience’s attention and tell a story using the latest technological achievements from Sol Rogers of Rewind, a passionate advocate of VR (virtual reality), AR (augmented reality), and MR (mixed reality) technology and a lover of digital animation. Rogers is the person behind globally recognized VR projects such as BBC Home – A VR Spacewalk, the promotion of the Jaguar I-PACE car, and the promotion of the film Ghost in the Shell, which through VR gave viewers the opportunity to enter the psyche of the main character.
Malmer, Lok, and Rogers are world-renowned experts, and their ideas and experiences push the boundaries in the profession, opening new, creative ways of communication and project promotion. Visitors to the Communication Days will have the opportunity to hear their experiences, ask them questions, and learn from them.
>>>An award-winning multimedia artist who ‘draws with his eyes’ is coming to the Communication Days
About the Communication Days
Technology and creativity are the themes of the sixth edition of the upcoming festival. Year after year, the Communication Days record an increasing number of visitors and growth of the festival across various indicators. In addition to the mentioned experts, the organizers have so far announced this year’s speakers: Jayanta Jenkins, creative director of Twitter, Brad Parscale, director of digital media for Donald J. Trump’s presidential campaign, Susan Credle, one of the most powerful women in the marketing industry, Mr. Bing, a top illustrator and architect of controversial projects, Graham Fink, a multimedia artist and one of the most awarded creative directors who ‘draws with his eyes’, and public relations experts: Gabriela Lungu, director of the consulting agency WINGS, and Hermes Holm from the PRIME Weber Shandwick agency.
>>>Applications are open for prestigious competitions at the Communication Days – IdejaX and Mixx
Along with a selection of top lectures, the best advertisers and agencies in Croatia will be announced at the Communication Days as part of national professional competitions – Effie for effectiveness, IdejaX for creativity, Mixx for digital, and Young Lions Croatia for young talents in the industry.
For more information about the Communication Days, visit the official festival website www.danikomunikacija.com.
