Research: Respect from Colleagues is the Greatest Motivation for Croats at Work

The results of a study conducted by MSA Adria agency from Zagreb on 411 respondents show that citizens of Croatia expect their employer to provide a high salary, a secure job, and to feel respected by their superiors and colleagues. On the other hand, Croatian citizens do not consider benefits such as free meals, parking spaces, and flexible working hours important for their job.

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The market research agency MSA Adria from Zagreb conducted an online survey on February 17 and 18 with a sample of 411 citizens of Croatia, representative by gender, education, and income. In the conducted research, as many as 72 percent of respondents stated that the salary level is important or very important for their motivation at work. Even more than the salary level, Croatian citizens value the expression of respect towards them at the workplace.

Thus, as many as 75 percent of respondents stated that respect from colleagues or superiors is important or very important for their motivation at work. Besides salary level and respect, Croatian citizens also expect and seek job security. About 74 percent of respondents stated that job security is important or very important for their motivation. Ultimately, independence in work is also important to Croats. About 70 percent of surveyed citizens stated that independent work, or work without supervision from superiors, motivates them significantly.

[mks_dropcap style=”square” size=”17″ bg_color=”#1e73be” txt_color=”#ffffff”]Croats are most motivated at work by stable jobs, high salaries, respect from superiors and colleagues, and the ability to work without supervision.[/mks_dropcap]On the other hand, benefits such as free hot meals, guaranteed parking spaces, and the use of company phones generally do not have a significant impact on the motivation of Croatian citizens at work. More than 50 percent of respondents stated that free hot meals have no significance for their motivation at work. Neither does the company mobile phone have any significance for approximately 55 percent of surveyed individuals. Judging by the survey results, Croats do not have a strong desire for flexible working hours either. About 50 percent of surveyed individuals stated that flexible working hours would not further motivate them at work.

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However, although the survey results show that Croats primarily strive for job security, good salaries, respect from colleagues and superiors, and independence in the work process, it cannot be said that they are immune to the reactions of the work environment to their work. Thus, as many as 72 percent of surveyed citizens stated that they expect feedback from their superiors regarding the quality of their work. In addition to feedback on work quality, for a large number, specifically 66 percent of surveyed citizens, the opportunity for further education and advancement is a highly motivating factor at work.