A few days ago, Diesel secretly opened an authentic fake store named DEISEL in New York on Canal Street, far from Fifth Avenue and other fashion landmarks, in the heart of the most famous fake fashion destination.
Visitors/customers likely did not suspect that the items they purchased at the DEISEL store were actually unique pieces specially made by the Diesel design team disguised with a fake DEISEL logo. Lucky customers took home rare items, very likely collector’s pieces. The store’s interior and the sales experience are completely authentic and in the original style of the Canal neighborhood. The entire experiment was filmed and celebrates those who are brave enough to find their unique style.
>>> The New Diesel Campaign Inspires People to Embrace Their Flaws
At a time when consumers seemingly turn away from heavy branded items, Diesel is playing with its fans and encouraging them to dress as they wish.
