Today’s news that Adris and HUP Zagreb have agreed on a strategic partnership and formed a leading national hotel company was commented on by Martina Bienenfeld, director of the Zagreb Tourist Board (TZGZ).
>>>Adris and HUP Zagreb have agreed on a strategic partnership, forming a leading national hotel company
– At TZGZ, we do not yet have complete information, other than what has been published on the Zagreb Stock Exchange. In any case, HUP Zagreb and the Adris group are two extremely strong and significant entities in the Croatian hotel scene, whose operations are focused on the highest segments of hotel offerings. With their synergy and strategic partnership, I am convinced that the positive development of the hotel and tourism offerings in Zagreb, as well as in Croatia, will continue, and that our competitiveness in the international market will be further strengthened, emphasized Bienenfeld.
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Regarding the conditions for five-star hotels, Bienenfeld added that Zagreb currently has three hotels with 1,540 beds that meet the five-star categorization requirements and that there is no reason for this strategic partnership not to maintain that status.
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Let us recall, the CEOs of the Adris group, Ante Vlahović, and HUP Zagreb, Anđelko Leko, signed a contract in Zagreb for the purchase of shares and strategic partnership. As stated in the contract, the Adris group becomes the owner of 77.78 percent of the shares in Expertus, which is the majority shareholder of HUP (58.6 percent). Anđelko Leko remains the owner of 22.22 percent of Expertus. With these investments, the Adris group is creating a leading national hotel company that operates in the most attractive tourist destinations in our country: Rovinj, Dubrovnik, and Zagreb.
